A-1 Alcohol: No Ordinary Commodity – Research and Public Policy

Raul Caetano, University of Texas Health Science Center, Houston (coauthor)

(Oxford University Press, November 2003)

Abstract

From a public health perspective, alcohol is a major contributor to morbidity and mortality. It has the capability to affect many aspects of social life. This book describes recent advances in alcohol research which have direct relevance for the development of effective alcohol policies at the local, national, and international levels. It covers the search for policies that protect health, prevent disability, and address the social problems associated with the misuse of alcohol. This book is, at its core, a scientific treatise on alcohol policy: what alcohol policy is, why it is needed, which interventions are effective, how policy is made, and how scientific evidence can inform the policy making process.

Biographical Sketch

Raul Caetano is a professor of epidemiology and assistant dean at the University of Texas – Houston Health Science Center School of Public Health. Formerly Dr. Caetano served as scientific director and senior scientist with the Alcohol Research Group in Berkeley. He holds an MD degree from the State University of Rio de Janeiro and an MPH and PhD from the University of California, Berkeley, School of Public Health.

A-2 The Hazing Reader: Examining Rites Gone Wrong in Fraternities, Professional & Amateur Athletics, High Schools and the Military

Hank Nuwer, Franklin University (editor)

(Indiana University Press, September 2003)

Abstract

The Hazing Reader is an important addition to scholarship on the subject, explaining why males and females haze and offering clear-cut guidelines for which student groups can be saved and which ought to be expelled and criminally prosecuted. The book is extremely comprehensive, taking note of hazing in high schools, colleges, and the military. It also examines risky hazing practices such as beatings (in white and black fraternities), paddling, sexual abuse rituals, and use of alcohol.

Biographical Sketch

Hank Nuwer. Please see page 42.

A-3 The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians

H. Wesley Perkins, Hobart and William Smith Colleges (editor)

(Jossey-Bass, 2003)

Abstract

This publication offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven social norms approach outlined in this book identifies young peoples’ dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.

Biographical Sketch

H. Wesley Perkins is professor of sociology and director of the award-winning Alcohol Education Project at Hobart and William Smith Colleges. Dr. Perkins has published extensively on AOD problems and is a frequent national speaker. In 1999 he received the Outstanding Service Award from The Network: Addressing Collegiate Alcohol and Other Drug Issues.

A-4 Violence Goes to College: The Authoritative Guide to Prevention and Intervention

Sally Spencer-Thomas, Regis College (coauthor)

(Charles C. Thomas Publisher, 2001)

Abstract

Beginning with an understanding of the causes and origins of violence on America’s college campuses, this book provides a comprehensive approach to addressing this epidemic today. The book begins with a discussion of the forms of violence seen on campuses and offers prevention and solution strategies for law enforcement professionals, faculty, staff, parents, and students. Catalysts such as alcohol or peer acceptance are presented as they apply to committed acts of violence such as sexual assault, homicide, hate crimes, rioting, arson, and bombing. The author also discusses the physical and emotional consequences of hazing on campus, including the realms of athletics, Greek life, and military training. Part I focuses on understanding the basics of violence, identifying the cast of characters: targets, perpetrators, protectors, and bystanders. Part II delves into prevention strategies for the college community and includes looking for warning signs of impending violent acts, how to build barriers to discourage a potential offender from acting out, and safety strategies for law enforcement personnel. Part III offers case examples of the myriad forms violence takes on campus with discussions about rape, rioting, stalking, hate crimes (including race-, ethnicity-, sexual orientation-, and gender-based motives), hazing, homicide, and nonsexual assault.

Biographical Sketch

Sally Spencer-Thomas received her doctorate in psychology from the University of Denver in 1995. For the past eight years, she has worked for both Regis University and Nicoletti-Flater Associates in the capacities of counselor and health promotion specialist. Dr. Spencer-Thomas has received training in the areas of violence and trauma. During her tenure as an employee of the Denver Police Department, she served as a victim advocate, counseling and providing resources for families in crisis. She also serves as co-coordinator for the Colorado-New Mexico-Wyoming region of The Network.

P-1 A Multivariate Statistical Analysis of Acculturation on Attitudes and Subjective Norms of Asian and Latino College Students Regarding Alcohol Use

Gina Piane

California State University, Long Beach

Abstract

This session identifies a pattern of alcohol consumption among Asian and Latino students and determines if these patterns regress along measures of acculturation. College students are healthier than their non-attending counterparts in all areas of health except for alcohol and drug use. The numbers of college students who drink, drink heavily, binge drink, use recreational drugs, and smoke cigarettes has been incredibly resistant to prevention programs over the past 25 years. Students who engage in these high-risk behaviors are more likely to encounter health and social problems such as physical injury, unprotected sexual activity, date rape, suicide, property damage, failure in school, legal tangles, and damaged relationships. Level of acculturation can aid health educators to predict attitudes and subjective norms surrounding alcohol use among college students and therefore allow them to create effective health promotion programs.

Learning Objectives

Participants will be able to describe the effect of acculturation on attitudes and subjective norms surrounding alcohol use among college students.
Participants will be able to explain the effects of acculturation on alcohol consumption and behaviors among college students.
Participants will be able to apply the results to health promotion programs for college students.

Biographical Sketch

Gina Piane is an associate professor in the Health Sciences Department of California State University, Long Beach where she teaches health behavior, health promotion, and risk reduction, international health, and human sexuality and sex education. She taught at Northern Illinois University from 1989 to 2001. Her experience in health education began at the Cook County Department of Public Health from 1984 to 1989. She was awarded the Program Evaluation Award in Community Health and the Outstanding Achievement in Health Promotion from the U.S. Department of Health and Human Services.

Copresenter

Alan Safer is assistant professor at California State University, Long Beach Department of Mathematics and Statistics. He has a PhD in statistics and a MS in marketing research. Alan has experience in conducting marketing research analysis at Southwestern Bell and other companies. He has carried out numerous studies featuring background analysis, focus groups, sampling design, survey design, data collection, statistical analysis, report writing, and presentation. This year, Alan has read numerous articles on binge drinking on campuses around the country for another project and just finished collaborating on a paper involving smoking related issues in Long Beach.

P-2 PRIDE (Personal Responsibility Initiated through Drug and Alcohol Education)

Patricia L. LaMantia

University of Pittsburgh at Greensburg

Abstract

All of us want to reduce the possibility of binge drinking episodes and improve academics and social skills in the university setting. In attempting to do this, educators must try to decrease the number of first time alcohol violators, and to definitely decrease the number of second time violators. First semester freshmen seem to be our target group, since they incur the most violations. But upperclassmen also can violate the rules, so they are included in these same classes. Because of the insecurities that freshmen face, the enormous lifestyle changes, and the fact that it is still considered a rite of passage to drink alcohol at college functions, the presenters have included a Life Skills section in our substance abuse education program. Based upon the work of Gerard Botvin and the Theory of Change model, this three-part program now includes a life skills session, a session on alcohol, and finally a portion devoted to drug abuse. Since its inception on our campus, we have had a 50 percent reduction in repeat substance abuse offenders.

Learning Objectives

Participants will be able to provide a comprehensive education program for all student violators of substance abuse to decrease the incidence of repeat violations and life threatening situations.
Participants will be able to improve decision-making abilities related to utilizing more assertive behavior thereby decreasing future substance abuse violations.
Participants will be able to identify and prevent high-risk behavior thereby decreasing the incidence of life threatening situations.

Biographical Sketch

Patricia LaMantia is the director of the Health Center at the University of Pittsburgh at Greensburg (UPG). A small rural campus, with a population of 1800, her duties include all aspects of student health including the health education provided to the students at UPG.

P-3 Social Norming and Breath Testing: A Novel Blend of Approaches for Reducing Drinking among First-Year Students

Walt Schafer

California State University, Chico

Abstract

The death of several students during the past decade prompted California State University, Chico to take proactive, comprehensive, integrated steps within an environmental management framework to reduce rates of underage and high-risk drinking. The presenters will describe the key components of this prevention plan. Within this context, the presenters’ main focus will be on the nature and outcomes of a two-year project funded by the U.S. Department of Education intended to reduce total alcohol consumption, high-risk drinking, and the negative outcomes of drinking among first-year students. The project integrates two prevention approaches. One is a social norms campaign (“Did You Know?”) employing a variety of media channels to reduce first-year students’ misperceptions of peers’ drinking. Second (“Wanna Know?”) is a campaign of random, anonymous, voluntary interviews and breath tests, with immediate feedback, among first-year students returning to their residence halls on a random sample of late nights. Included among the materials presented to participants are social norms messages tailored to their specific drinking. The presenters will describe issues, challenges, and tips related to the use of breath tests as a prevention approach.

Learning Objectives

Participants will be able to describe a random-sampling protocol for administering voluntary, anonymous, late-night alcohol breath tests to first-year university students.
Participants will be able to describe how social norms information is used during voluntary, anonymous, late-night alcohol breath testing of first-year university students.
Participants will be able to list three changes in breath test results between year one and year two of the Wanna Know breath-testing project.

Biographical Sketch

Walt Schafer is professor emeritus of sociology at California State University, Chico and project director of the project described in this session. For several years, he also has served as assistant to the president of California State University, Chico on alcohol issues. Dr. Schafer received his bachelor’s, master’s, and doctoral degrees in sociology from the University of Michigan. He has authored a host of professional articles and books in social psychology and behavioral medicine. In 2001, he served on the California State University Chancelor’s Committee on Alcohol Policies and Programs.

Copresenters

Melissa Stearns serves as project coordinator for the project described in this session.
Shauna Quinn is coordinator of the Campus Alcohol and Drug Education Center at California State University, Chico.
Rebecca Berner is staff assistant of the Campus Alcohol and Drug Education Center at California State University, Chico.

P-4 Student Perspectives on the Development and Maintenance of Risk-Taking Behaviors in the Collegiate Environment

Amee B. Patel

University of Texas at Austin

Abstract

Although alcohol-related behavioral risks are the leading cause of death among college students, little is known about the etiology and development of these behaviors. Using focus groups, this research sought to better understand the motivations for engaging in risky behaviors and how they are maintained within the college culture. Participants were recruited based on year in school, level of alcohol use, and gender. A questionnaire assessment was used to measure typical weekly alcohol consumption. Students participated in 90-minute focus groups about their expectations and beliefs about college, acculturation to the college culture, motivations and goals, and perceptions about peer risk-taking behaviors. A common belief endorsed by the majority of students was the difficulty of the transition from high school to college. Students reported feeling academically, socially, and emotionally ill-prepared for college. Frequency data indicate that many first-year students do not engage in alcohol use or sex upon entry into college. However, greater numbers of sophomores report increasing levels of alcohol use and risky sexual behavior. Participants also discussed the concept of ‘perceived anonymity,’ which allows students to engage in risky behaviors without social or emotional consequences. These results suggest that prevention and intervention programs may be more effective when targeted to first-year students who are acclimating to a more liberal environment.

Learning Objectives

Participants will be able to describe students’ beliefs about the college culture.
Participants will be able to identify transitional periods in the lives of young adults.
Participants will be able to apply the findings of this study to the creation of more effective intervention programs.

Biographical Sketch

Amee B. Patel is a graduate student in clinical psychology at the University of Texas at Austin. Working under the supervision of Kim Fromme, she has one journal article currently in press. Her research interests include the etiology and maintenance of addictive behaviors.

P-5 Of Black and White: A Comparison of Alcohol and Other Drugs, Attitudes, and Suicide among Women of Color and Caucasians at Two Urban Universities

Teresa Gwyn Laird

University of Houston, Clear Lake

Abstract

Alcohol, drug use, and a number of campus incidents are increasing among college females. A recent shift has been observed in student drinking behavior. On many university campuses, the gap between male and female alcohol and other drug (AOD) use is closing. This investigation examined Core Survey data collected from 278 female college students, ranging in age from 18 to 59. The students were from two urban universities, one a historically black college, the other a predominately white institution. Analysis measured the number of weekly drinks, binge drinking episodes, tobacco/other drugs use, social responsibilities, suicide, and campus prevention programs. Results indicated significant differences in the two campuses regarding frequency of alcohol, suicide, and attitudes regarding alcoholic behaviors, consequences, and prevention and intervention programs.

Learning Objectives

Participants will recognize problems associated with college females including alcohol and drug use at predominately white and historically black campus environments.
Participants will develop an understanding of university differences with issues concerning campus prevention, intervention, and counseling services for AOD issues.
Participants will gain insightful ethnic-based information that will be useful to assist female college students with their AOD attitudes, suicide ideation, and social responsibilities.

Biographical Sketch

Teresa Gwyn Laird is a full-time faculty member teaching advanced research and statistics at the University of Houston, Clear Lake. Her area of expertise is the Adlerian theory of sibling positions and family influences with alcohol. She continues to do research in this area.

P-6 Discussing Our Choices (D.O.C.): An Empirically-Validated Group-Based Alcohol and Other Drug Referral Program for High-Risk College Students

Flora Casallas

University at Albany, SUNY

Abstract

This workshop will focus on the development, implementation, and evaluation of “Discussing Our Choices” (DOC), an empirically validated early intervention program that provides college students referred for alcohol and drug violations with the opportunity to evaluate their alcohol or other substance use; explore social normative misperceptions, attitudes, and beliefs associated with substance use; and understand the range of academic, social, personal, legal, and health consequences associated with substance use for both the student and her/his community. Using group motivational interviewing techniques and campus social norms data, students are provided with a forum to discuss with peers their perceptions, personal beliefs, and behaviors associated with substance use with the goal of significantly decreasing high-risk alcohol use and related behaviors. The effective components of the DOC program will be outlined and demonstrated, program evaluations methods will be identified, and ways in which other campuses might develop similar research-based programs will be discussed.

Learning Objectives

Participants will identify the effective components of the Discussing Our Choices Alcohol and Other Drug Early Intervention Referral Program.
Participants will learn how to incorporate motivational interviewing techniques and campus social norms-based statistics into group discussions and activities.
Participants will gain new skills and tools to develop similar science-based intervention programs for high-risk college students.

Biographical Sketch

Flora Casallas is the coordinator for alcohol and drug prevention at the University at Albany. She will obtain her doctorate in psychology from the Philadelphia College of Osteopathic Medicine. Her professional experience includes working with adjudicated adolescents, homicide, HIV/AIDS, and the dually diagnosed.

Copresenters

Krista M. Damann is a third year counseling psychology doctoral student at the University at Albany, and serves as a facilitator for the DOC program. Ms. Damann provides clinical and assessment services at Russell Sage College and a local mental health clinic in Albany, New York.
Brooke M. Donovan is a second year doctoral student in counseling psychology at the University at Albany, and serves as a facilitator to the DOC program. Ms. Donovan provides clinical services at a local mental health clinic in Albany, New York, and works with undergraduates in the Middle Earth Peer Assistance Program at the University.
Emily S. Mowry is a doctoral student DOC Facilitator. Ms. Mowry received her MS in community counseling from Indiana University. She is currently an advanced doctoral student in counseling psychology at the University at Albany. In addition to Ms. Mowry’s work with the DOC program, she also provides clinical services to undergraduate students. Ms. Mowry, as well as each of the program co-presenters, are actively involved in the design, implementation, and evaluation of the DOC program.

P-7 Differences in Self-Reported Drinking between Heuristic and Episodic-Based Measures of Alcohol Consumption: Implications for Assessment and Treatment

Marc I. Kruse

University of Texas, Austin

Abstract

The current study evaluated differences in self-reported drinking between heuristic and episodic-based measures of alcohol consumption in a sample of 135 young adult social drinkers. All participants completed the Daily Drinking Questionnaire (DDQ), a heuristic-based measure of alcohol consumption which yields the number of standard drinks typically consumed for each day of the week. In addition, each participant was administered the Time-Line Follow Back interview (TLFB), an episodic-based measure which assesses the number of standard drinks consumed during each drinking episode over the previous 30-day period. Composite scores were calculated for each measure producing the frequency of drinking episodes per week and the quantity of alcohol consumed during each drinking episode. Analyses revealed that relative to the episodic-based TLFB, participant responses on the heuristic-based DDQ were significantly higher for frequency of drinking episodes, and significantly lower for quantity of alcohol consumed during each drinking episode. These results suggest that the method (heuristic versus episodic) and/or mode (paper-pencil versus interview) of assessment may significantly affect rates of self-reported drinking. Given the reliance on self-reported data for alcohol assessment and treatment evaluation programs, the discrepancies observed in the current research call into question the utility of heuristic-based measures as accurate representations of alcohol consumption.

Learning Objectives

Participants will be able to describe the differences in self-reported drinking between heuristic and episodic-based measures of alcohol consumption.
Participants will be able to identify the potential impact of method and mode of assessment on self-reported drinking rates.
Participants will be able to recognize the importance of including episodic-based measures of alcohol consumption in assessment and treatment evaluation programs.

Biographical Sketch

Marc Kruse is a graduate student in the Department of Psychology at the University of Texas, Austin. Prior to accepting his current position, Mr. Kruse worked as a project coordinator at Children’s Hospital in San Diego. He received his undergraduate degree from the University of San Diego in 1998.

Copresenters

William R. Corbin is an assistant professor in the Department of Psychology at Yale University. Prior to accepting his current position, Dr. Corbin completed post-doctoral training with Kim Fromme at the University of Texas, Austin. Dr. Corbin received his PhD from the University of Georgia in 1999.
Kim Fromme is an associate professor in the Department of Psychology at the University of Texas, Austin. Prior to accepting her current position, Dr. Fromme was an assistant professor at the University of Delaware. Dr. Fromme received her PhD from the University of Washington.

P-8 Enhancing Effectiveness of a Social Norms Poster Campaign through Intensive Focus Interview Sessions with the Target Population

Melissa Anne McGee

University of Arizona

Abstract

In 2001, the University of Arizona (UA) received a U.S. Department of Education grant to reduce heavy and high-risk drinking among first year students. A major component of the grant’s activities was to develop a year-long social norms poster campaign that would address student alcohol consumption at the UA. At the end of the grant’s first year, program staff were disappointed by the outcomes generated by the campus’s annual Health and Wellness Survey. Despite the introduction of the new poster campaign, alcohol consumption rates among first-year students had not significantly declined from the previous year. In an attempt to rectify this situation and increase effectiveness of the social norms poster campaign, program staff embarked upon an intensive qualitative evaluation process. Members of the target population were recruited to participate in 30 minute one-on-one interviews during which they were asked to give feedback on the posters and give their reactions to the new messages and campaign styles and formats being considered by program staff for year two of the grant. As a result of this process, year two of the poster campaign yielded the following outcomes: significant decreases in the frequency of heavy drinking among freshmen, significant increases in the number of freshmen who pace themselves to two or fewer drinks per hour, and significant increases in the number of freshmen who reported seeing the posters throughout the academic year.

Learning Objectives

Participants will be able to develop a qualitative evaluation plan in order to generate valuable information necessary for designing and implementing an effective social norms poster campaign aimed at reducing heavy and high-risk drinking among college students.
Participants will be able to identify mistakes made by the UA program staff when designing the first year’s social norms poster campaign and how these prevented the desired change in student alcohol consumption.
Participants will be able to identify characteristics of the UA’s second year social norms poster campaign that contributed to effectively decreasing alcohol consumption among first-year students, and apply these to their own campus’s social norms poster campaigns.

Biographical Sketch

Melissa McGee is coordinator of harm and risk reduction for the University of Arizona Campus Health Service. She is co-project coordinator for the 2001 U.S. Department of Education grant.

Copresenters

Carolyn Collins is the director of health promotion and preventive services. She is project director for the 2001 U.S. Department of Education grant.
Peggy Glider is the coordinator of evaluation and research for the University of Arizona Campus Health Service. She has served on multiple federal research and demonstration grants in the AOD and violence arenas and has provided evaluation technical assistance to a variety of colleges and universities across the country.
Koreen Johannessen is senior advisor for prevention at the University of Arizona’s Campus Health Service. She has been the supervisor for six federal projects to reduce college high-risk drinking and was the Network’s regional co-coordinator for Arizona/Nevada/Utah, receiving the Network’s Outstanding Service Award for 2002.
Lynn Reyes is a certified substance abuse counselor at the University of Arizona. She is coproject coordinator for the 2001 U.S. Department of Education grant.

P-9 Relative Risk for Hate Crimes on College Campuses

Steven L. West

Virginia Commonwealth University

Abstract

National studies have long indicated that college campuses are ripe locations for a variety of crimes. College students are at increased risk for being the victims of both property (e.g., theft, destruction of property) and personal (e.g., assault, rape) crimes with the latter including a host of violent offenses. Hate crimes were officially designated as a unique class of offenses by the federal government in 1990. While college students and faculty are not necessarily protected groups under federal statutes, members of the five protected groups (race, religion, ethnicity/national origin, sexual orientation, persons with disabilities) are included in the populations of students, faculty, and staff that makeup our campus communities. This research examined the risk of being a victim of a hate crime on college campuses nationwide using all available reports of such offenses reported to police during the five-year period from 1997-2001. Comparisons were made to denote the comparative risk for each group as well as to the risk of being a victim of such crime in other locales. The results indicated that the risk for hate crimes based on race, ethnicity/national origin, sexual orientation, and disability were relatively equal. Although hate crimes were more likely to be committed in personal residences than on college campuses, the risk for being the victim of a hate crime on campus was substantially greater than for remote locations, bars, various commercial locations, and transit terminals and stops.

Learning Objectives

Participants will learn about the relative risk for being a victim of a hate crime on a college campus.
Participants will learn about the difference in risk for hate crime victimization based on race, ethnicity/national origin, religion, sexual orientation, and disability status.
Participants will learn about the variations in risk of hate crime victimization by location.

Biographical Sketch

Steven L. West is an assistant professor of rehabilitation counseling at Virginia Commonwealth University. His research interests center around substance abuse prevention and intervention programs for individuals from disadvantaged backgrounds.

Copresenters

Amy J. Armstrong is an assistant professor of rehabilitation counseling at Virginia Commonwealth University. Her research interests involve distance learning, community integration of persons with disabilities, and employment services for persons with severe disabilities.
Brian T. McMahon is a professor of rehabilitation counseling at Virginia Commonwealth University. His research interests focus on disability rights, the progression of disability benefits, and case management services.
Allen Lewis is an assistant professor of rehabilitation counseling at Virginia Commonwealth University. His research interests include service provision to ethnic minority and other historically underserved populations.
Joseph Conway is a doctoral student in rehabilitation counseling at Virginia Commonwealth University. His research interests include hate crime prevention and disability rights and advocacy.

P-10 Alcohol and Other Substance Use by College Students with Disabilities: Implications for Prevention Programming

Steven L. West

Virginia Commonwealth University

Abstract

National studies have long indicated that college students use alcohol and other drugs at extreme rates. Overall alcohol consumption, high-risk drinking, and other drug use by college students far exceeds such rates of consumption by the general population. Further, college students who drink and use other drugs are at risk for a variety of negative consequences, many of which are unique to student populations. Certain subgroups of students, such as members of fraternities/sororities and student athletes, drink and use other drugs at rates beyond those of other college students. Accordingly, a host of general and population-specific prevention programs have been developed to address these issues. One group of students that has been largely ignored both in terms of research and prevention is students with disabilities (SWDs). Research indicates persons with disabilities not attending college to have a level of risk for developing a substance abuse problem that is five times that of persons without disabilities. Given this risk, it is reasonable to conclude that SWDs may also be heavy consumers of alcohol and other drugs. This research was undertaken to determine the rates of use of alcohol, tobacco, and other drugs by SWDs. Using a sample of SWDs utilizing the student disability services office of a large public university, this research delineates the rates of substance use and abuse by a sample of SWDs and denotes variations existing along the lines of disability category (i.e., physical, psychiatric, developmental, or sensory).

Learning Objectives

Participants will learn about the rates of alcohol, tobacco, and other drug use by students with disabilities.
Participants will learn about the variations in substance use and misuse by disability group.
Participants will be able to discern implications for modifying prevention programming for targeted efforts for students with disabilities.

Biographical Sketch

Steven L. West. Please see page 55.

Copresenter

Carolyn W. Graham is an assistant professor of child and family studies at California State University, Fresno. Her research interests include risk and protective factors related to college student retention, the interface of work and family, and identity development.

P-11 STEPS (Safety Training to Encourage Profitable Services) to Building a Bridge between Prevention and the Hospitality Industry

Vanessa A. Sneed

Illinois Higher Education Center for Alcohol, Other Drug, and Violence Prevention

Abstract

Since 2001, the STEPS (Safety Training to Encourage Profitable Services) collaboration has been working to link colleges, local prevention and government agencies, and alcohol establishments in Will County, Illinois. The primary mission of STEPS is to increase responsible alcohol service, which will hopefully lead to a decrease in alcohol-related incidents. Since its creation, the City of Joliet has witnessed a decrease in alcohol violations, nuisance calls, and fake ID use. Overall, bars are making efforts to decrease problems. The STEPS coalition has had the opportunity to learn much from the different entities on the coalition. From learning more, the different partners have developed a new respect and understanding for each other’s work. Recently the coalition has worked to create and evaluate a Beverage Alcohol Server and Seller Training and identify new equipment that would reduce liability for bar owners and decrease underage drinking. During this presentation, the history of STEPS and its diverse make up will be highlighted. Often gaining the buy-in from the alcohol industry can be difficult. STEPS will explain why coalition members became a partner, what unique qualities they bring to the table, and how they benefit from the collaboration. The presentation will conclude with what STEPS has learned and will offer recommendations to anyone wanting to form a partnership with alcohol establishments in their community.

Learning Objectives

Participants will be able to list steps in forming a collaboration between community coalitions and alcohol establishment.
Participants will be able to recognize key stakeholders and what assets they bring to the coalition.
Participants will be able to develop a beverage alcohol seller and server education training.

Biographical Sketch

Vanessa Sneed is the associate director of conferences and trainings for the Illinois Higher Education Center. She has coordinated STEPS since 2001 and became a Beverage Alcohol Seller and Server Education Trainer this year. As of May 2003, she has trained over 80 servers on responsible alcohol service.

P-12 College Alcohol Education and Prevention: A Case for Distance Education

Melodie D. Fearnow-Kenney

Tanglewood Research

Abstract

Alcohol abuse among college students remains a serious public health problem. Most colleges and universities have responded by employing a variety of different alcohol education and prevention strategies. Alcohol-related Web sites and CD-ROM programs have become an increasingly popular way to reach large numbers of students. This poster argues the benefits of another multimedia technology, Internet-based distance education. Development of an Internet-based college alcohol education course was funded by the National Institute on Alcohol Abuse and Alcoholism. The course capitalizes on the latest research in college alcohol abuse, instructional technology, and telecommunications. Colleges and universities can choose to offer the course for credit or not, as it is instructor led. It includes a book of readings that is being authored by experts in the fields of alcohol education and harm prevention. Preliminary evaluation data have demonstrated positive reviews from students, effectiveness at changing mediating variables associated with high-risk drinking among college students, and the potential to assist college administrators with the challenges of implementing and evaluating alcohol prevention efforts. An independently evaluated randomized field trial is currently being conducted.

Learning Objectives

Participants will recognize the value of delivering alcohol education to college students via distance education.
Participants will be able to identify research-based mediating variables associated with college alcohol abuse and related problems.
Participants will become aware of the obstacles, challenges, and solutions to Internet-based alcohol education and program evaluation.

Biographical Sketch

Melodie Fearnow-Kenney is a researcher at Tanglewood Research. She received her PhD in developmental psychology from Virginia Commonwealth University and completed a post doctoral program at the Prevention Research Center at Arizona State University. She is principal investigator on several Small Business Innovative Research grants from NIAAA and NIDA.

Copresenters

David L. Wyrick is a research associate at Tanglewood Research.He received his MPH in public health education and PhD in educational research methodology from UNC Greensboro. He is principal investigator on several NIAAA and NIDA funded research grants.
Christina Yongue Hardy is a graduate student in public health education at UNC Greensboro. She currently serves as president of the local Eta Sigma Gamma chapter. Ms. Yongue Hardy has considerable experience delivering and evaluating school-based alcohol and drug prevention programs. She holds a graduate research assistantship at Tanglewood Research.

P-13 Listening to Student Voices: Cross Cultural Comparison of Attitudes toward Alcohol Consumption and Socializing at the University of Dayton

Beth Shervey

University of Dayton

Abstract

This presentation provides a summary and analysis of an ethnographic study conducted at the University of Dayton in 2003. UD, a midsized, Catholic, overwhelmingly white institution, has a distinct undergraduate living environment that has been mythologized by students, yet has created a formidable challenge for the administration. The problem has become the disconnect between the perceived dominant student culture, primarily based on beer consumption, and the preferred socialization patterns of others, many of whom are students of color. This study has sought to listen to the voices of marginalized students and to identify expectations and perceptions of alcohol consumption and socialization. This work was based on two previous UD studies. The first, which surfaced through a study conducted by a Presidential Task Force on Diversity in Community, reported that African American students were less satisfied and felt less comfortable with their social lives and environs, even to the point of questioning their college choices. The second came from the annual UD Campus Alcohol Assessment which documented the longstanding belief that alcohol usage patterns contrasted greatly among students from different racial groups. Heavy episodic drinking among Caucasians was nearly double that of African American and 60 percent of Latino students. These two findings led the presenters to ask: How does the perceived “drinking culture” and use and/or abuse of alcohol relate to these two pieces of data? By investigating this relationship through a qualitative study, the presenters have identified and promoted marginalized student voices on perhaps the two most vexing issues within the campus environment.

Learning Objectives

Participants will investigate the effects of a perceived “dominant culture” as it relates to environmental management.
Participants will develop a better understanding of how issues in the campus culture are intertwined and the need to carefully examine interrelationships between seemingly distinct issues.
Participants will gain insights as well as practical suggestions for conducting qualitative assessment on their campus.

Biographical Sketch

Beth Shervey received her PhD in American culture studies from Bowling Green State University in 1998 and is the author of The Little Theatre on the Square: Four Decades of a Small-town Equity Theatre (SIU Press 2000). She has been teaching American studies and English for the last seven years at University of Dayton.

Copresenter

Scott Markland received his MS in student affairs in higher education from Wright State University in 1995. He coordinates the University of Dayton Community/Campus Alcohol Coalition as well as prevention and intervention efforts for the college.

P-14 Creating Statewide Change in the Culture of High-Risk Drinking: The Florida Higher Education Alliance For Substance Abuse Prevention

Barry M. Gregory

Florida Atlantic University

Abstract

When seeking to create change in campus and community culture and consequences to high-risk alcohol use, one needs to affect the campus and community environment. A coalition of stakeholders is the best vehicle to effect this change because it brings together a group of motivated individuals for a common purpose. Major researchers have indicated campus task forces and campus/community coalitions are critical vehicles to changing the culture of high-risk drinking and illegal drug abuse. This session will describe the formation of the Florida Higher Education Alliance for Substance Abuse Prevention (FHE ASAP) including: background and history, mission statement and vision, goals and objectives, strategic plan, campus/community coalition team trainings, grants awarded and proposed, and the FHE ASAP Web site. Evaluation results from a grant-funded individual online student alcohol use survey and environmental survey will be discussed. This hands-on practical session will describe the prevention techniques and strategies used by the FHE ASAP fostering participants’ implementation and/or replication skills in using environmental management strategies in campus community coalitions and statewide coalitions.

Learning Objectives

Participants will be able to identify the essential components and strategies used in forming and developing the FHE ASAP.
Participants will be able to describe the evaluation results and main conclusions from an individual online student alcohol use survey and environmental survey used in spring 2003 by FHE ASAP member institutions.
Participants will be able to describe the environmental strategies used in campus community coalitions and identify the latest lessons learned from research and practice of statewide coalition initiatives.

Biographical Sketch

Barry M. Gregory. Please see page 61.

Copresenters

Laura Riddle is director of alcohol and other drug programming in student development and enrollment services at University of Central Florida.
Tom Hall is director of community programs at Florida Southern University.
Michael Smith is at Florida State University. He has brought tobacco and alcohol grants to the campus, most recently the AB social norms project. Mr. Smith also serves on the advisory board for FSU - Tallahassee PAR Coalition.

P-15 Culture of Addiction: Teaching a Study Tour to Amsterdam

George W. Dowdall

Saint Joseph’s University

Abstract

Problems associated with the use and abuse of alcohol and other drugs have been noted throughout recorded history. Much of the treatment that has been considered throughout history to address these problems has been steeped in the cultural values and religious beliefs of the treatment providers. How a society defines drug and alcohol abuse and whether its policies tend toward prohibition or toward acceptance of some substance use also are critical. The authors have developed and taught a course that combines traditional academic approaches with a 10-day study tour to Amsterdam, the Netherlands. Students explore the origins of their personal perceptions about alcohol and other drugs as substances and about the consumption of psychoactive substances as personal behavior. The United States has adopted a national policy prohibiting use of many substances either for its entire population or for those under 21. The Netherlands allows comparison of the United States with another advanced industrial country that has adopted a very different approach toward substance abuse. From a traditional prohibitionist approach a generation ago, Dutch substance control policy has shifted toward a harm reduction approach. Treatment of addiction has been expanded. Dutch research and treatment of alcohol and other drug problems provide a particularly rich case with which to compare the United States. This poster session summarizes the course and presents data about the impact it has had on its participants.

Learning Objectives

Participants will be able to discuss the value of a study tour in learning about the culture of addiction.
Participants will be able to identify significant differences between the United States and the Netherlands in drug policy and treatment.
Participants will be able to assess the impact of a course on student attitudes, values, and behaviors about drug use.

Biographical Sketch

George W. Dowdall is professor of sociology at Saint Joseph’s University. His research and teaching interests include substance use and research methods. His recent publications include papers on college binge drinking, and a paper commissioned by the National Institute on Alcohol Abuse and Alcoholism’s Task Force on College Drinking.

Copresenter

Robert Chapman is the coordinator of the alcohol and other drug program at La Salle University. He is an adjunct professor of counseling and coordinator of the addictions counseling concentration in the MA program in clinical-counseling psychology.

P-16 Development of the BE CLEAR Program - Beverage Ethics: College Level Education for Alcohol Responsibility

Carl J. Pfaffenberg

University of Tennessee

Abstract

The objective of this session is to train participants to develop their own educational program detailing the responsible service and consumption of alcohol for college students. Researchers submitted and received funding from the local Anheuser Busch distributor to develop and conduct this program. The program was designed to meet state Alcohol Beverage Control (ABC) guidelines for server and manager certification. In addition, the program presented information on the special circumstances of being a college student with the multiple opportunities of underage drinking and excessive consumption of alcohol. The BE CLEAR program was incorporated into a required hospitality and retail law class. The course was taught each semester and averaged 45-55 students. The program was available to any student or faculty on campus. Students were given pre- and post-knowledge tests and scored significantly higher on the knowledge post test. The entire student group passed the state ABC server certification. Students indicated that this program would be beneficial to all college students.

Learning Objectives

Participants will be able to develop proposals to solicit funds from businesses to create an educational program of alcohol responsibility for postsecondary students.
Participants will be able to design an individualized, campuswide program for postsecondary students to promote alcohol responsibility.
Participants will be able to evaluate existing programs for their individualized environment.

Biographical Sketch

Carl J. Pfaffenberg has been with the University of Tennessee since August of 1998. He also has served at the University of Hawaii, Manoa and Central Missouri State University. His research interests are in alcohol abuse, gaming, and food service sanitation.

Copresenter

Carol A. Costello is a professor with graduate degrees in Food Science and Nutrition. She has taught restaurant management at the University of Tennessee since 1987. Her research interests include food safety education and strategies for responsible consumption of alcohol.

P-17 Implementing Brief Motivational and Skill-Building Strategies into a Campuswide Prevention Program

Barry M. Gregory

Florida Atlantic University

Abstract

High-risk drinking continues to poise a significant threat to campus safety and student health. Students often do harm to themselves because they perceive that the benefits of high-risk drinking outweigh the negative consequences. While research has demonstrated the efficacy of brief motivational and skill interventions with at-risk drinkers, the NIAAA report on college drinking indicates that “their efficacy as part of a campus-wide strategy has not been tested” (p.16, 2002). This session will describe two studies that evaluated the effectiveness of an individual and classroom intervention designed to reduce high-risk drinking with student athletes. The alcohol and life skills prevention intervention was adapted from cognitive-behavioral skills training, norms clarification, and motivational enhancement research. In a nutshell, student athletes were provided with nonjudgmental personal feedback and social and academic skills to navigate the challenges of college life. Preliminary evaluation results from these two studies support the efficacy of implementing brief motivational and skill interventions campus wide via the Web and classroom. This session will provide advanced training in the science and practice of the alcohol and life skills intervention and describe the active ingredients and prevention techniques necessary for campus implementation or replication.

Learning Objectives

Participants will be able to identify and apply the active ingredients and prevention strategies of brief motivational and skills interventions into campus prevention programs.
Participants will be able to summarize the main findings and conclusion of the two studies with student athletes.
Participants will learn how to use the Online Student Alcohol Use Survey to measure student outcomes and to use the College Alcohol and Life Skills Workbook in first year experience courses.

Biographical Sketch

Barry M. Gregory is assistant director of counseling and director of substance abuse prevention programs at Florida Atlantic University. He also is a licensed mental health counselor and current chair of the Florida Higher Education Alliance for Substance Abuse Prevention. Dr. Gregory’s current interest is in substance abuse prevention and treatment issues, college success counseling strategies, and wellness counseling strategies.

Copresenter

Joe Gervais is the life skills coordinator in the athletic department at the University of Vermont. He teaches the life skills course for first year student athletes. Mr. Gervais is currently enrolled as a doctoral student at the UVM and is nationally recognized for his expertise with hazing and student athletes.

P-18 Applying Theory to Practice: Promoting Healthy Transitions Through Healthy Expectations

David S. Anderson

George Mason University

Abstract

Healthy Expectations promotes focused attention on life health planning to reduce alcohol abuse. This proactive approach works closely with new students as they transition to college. It emphasizes “root causes” underlying student drug/alcohol abuse, and provides tremendous promise for altering the campus and campus-community cultures. A blend of seven life health principles (self care, optimism, values, relationships, community, environment, and service) combines with social norms marketing to serve as the project’s foundations. This session emphasizes specific direct and indirect approaches used to “bring to life” this foundation, and to communicate consistent, supportive, health-promotion messages. Approaches include collaborating with campus offices, working with parents, and community challenges. Project components include an interactive Web site, regular e-mails, use of decision software, peer theater, and a “student voices” videotape; these complement more traditional discussion groups, classroom sessions, workshops, and training. While the ultimate aim is to reduce substance abuse, this emphasis upon positive, resiliency approaches through life health planning is viewed as promising. The results achieved, and measures used to document their success, will be reviewed. Workshop participants will receive a summary packet of materials and strategies, as well as steps for implementation.

Learning Objectives

Participants will be able to understand the foundations of an emerging philosophical orientation for addressing drug and alcohol issues from a holistic, resiliency approach.
Participants will be able to identify specific ways in which the seven life health principles have been incorporated in individual and organizational strategies.
Participants will be able to learn specific strategies for reconceptualizing campus-based efforts to address AODV issues, using both a visioning process and a life health planning skills-based approach.

Biographical Sketch

David Anderson is an associate professor at George Mason University, serves as director of its Center for the Advancement of Public Health. For nearly 30 years, he has conducted research, training, evaluation, resource development and strategic planning on drug/alcohol abuse. He coauthors numerous national surveys and resources on college-based AODV issues.

P-19 New Jersey’s Higher Education Consortium Initiative to Combat Party Drugs

Pamela M. Negro

Rowan University
Center for Addiction Studies

Abstract

Recent findings have indicated that ecstasy use can lead to psychological dependency. From its roots in the United States, in places like Texas, ecstasy has spread from extravagant parties to affluent college students, and now is rated as the fastest growing drug used among college students. The presenters will offer a comprehensive campaign of action to slow down this rampant use of ecstasy on college campuses in New Jersey. This reduction will come about through education, alternate programs, training, and motivating students to avoid and/or cease usage. A monograph describing the evaluation of ecstasy use by New Jersey college students and its impact on students has been prepared by Rowan University and will be distributed at this conference. The award-winning video Dancing with Darkness, also produced by Rowan University, will be available for presentation as well as the award-winning CD, It’s My Party and I’ll Die If I Want To, produced by Rowan University’s radio station WGLS.

Learning Objectives

Participants will be able to avail themselves to new tools to use in developing collegiate projects, including the establishment of resource centers to facilitate statewide outlets for information dissemination among colleges and universities.
Participants will be able to understand new ideas for designing, implementing, and evaluating statewide prevention programs.
Participants will be able to identify strategies for facilitating networking techniques and forming coalitions for implementing principles for various activities compatible with college life.

Biographical Sketch

Pamela Negro is the associate director of the Rowan University Center for Addiction Studies. She is a past member of the New Jersey Governor’s Council on Alcoholism and Drug Abuse and chairs the Prevention/ Education Committee.

Copresenters

Linda Jeffrey is the director of the Rowan University Center for Addiction Studies, and is a licensed New Jersey psychologist. She has served as project director of the New Jersey Consortium since 1984.
Michael Negro is the operations manager for the Rowan University Center for Addiction Studies and is the project coordinator for the REBEL/ROCS project.

P-20 Planning a Statewide Meeting from A to Z

Vanessa A. Sneed

Illinois Higher Education Center for Alcohol, Other Drug, and Violence Prevention

Abstract

Planning a statewide meeting can be an exhausting task. One is faced with obtaining funding, booking presenters, creating conference materials, hundreds of logistical decisions, and unforeseeable problem solving onsite. However, statewide meetings provide college and university personnel with invaluable opportunities to network with other professionals and to learn about the newest innovations in prevention programming. With the current fiscal climate, many schools’ travel budgets have been cut and they cannot afford to travel out of state. Statewide meetings and conferences are a perfect venue to bring these new resources and information to them. Learn the ins and outs of planning a state meeting from two experienced conference planners. The Illinois Campus Alcohol and Traffic Safety Conference is currently entering it 12th year of success, while the Texas College and University Symposium and Team Training is less than a year old. Discover the different techniques used for planning and marketing an old and new state meeting. Participants will gain practical tips and tools to assist in their conference planning needs.

Learning Objectives

Participants will be able to articulate the importance of hosting statewide meetings.
Participants will be able to identify key resources needed to make a statewide meeting a success.
Participants will gain knowledge on simplifying meeting planning and organization.

Biographical Sketch

Vanessa Sneed is the associate director of conferences and trainings for the Illinois Higher Education Center (IHEC). She has coordinated the Campus Alcohol and Traffic Safety Conference for the past three years, which host nearly 300 participants each year. She also coordinates all other conferences and training for the IHEC.

Copresenter

Mary A. Hill is a former senior administrator, professor, and coach at West Texas A&M University. She is a consultant for the U.S. Department of Education and a center associate emeritus for the Higher Education Center. She has been the author and director of 10 U. S. Department of Education, Department of Justice, and Texas Governor’s grants in preventive health.

P-21 Creating Community Support for Alcohol Policies from the Inside Out

Tracy E. Velazquez

Commonweal Consulting, LLC

Abstract

How do you create community support for new alcohol policies, increased enforcement, and other environmental strategies that can reduce off-campus, high-risk drinking and its second hand effects? Answer: use both “insider strategies” to directly affect policymakers’ decisions, and “outsider” strategies” to influence the media and the public to create external pressure and build support for policy change. Presenters will discuss ways to effectively engage the media and various traditional and other constituencies, in order to create the outside pressure often needed to create an atmosphere conducive to change. The presenters will offer their own theoretical model on the components of an “inside-out” campaign to support alcohol control policies, and give examples of how this model works in “real life,” using success stories from universities and communities they have worked with. They also will give examples of how a failure to use both insider and outsider strategies can lead to less than successful results.

Learning Objectives

Participants will learn how to create an effective community campaign to achieve their environmental prevention goals.
Participants will be able to analyze their institution’s and their community’s current activities in relation to the presenters’ “inside out” model for creating support for alcohol policies.
Participants will be able to apply the “inside out” model to create a strategic plan to achieve an environmental prevention goal for their campus and community.

Biographical Sketch

Tracy E. Velazquez is a public interest consultant with experience in alcohol, tobacco, public health, and other issues. She was project manager for a U.S. Department of Education grant to reduce underage and high-risk drinking among college students, and has provided technical assistance to campuses nationally. She is a consultant to the Oregon Enforcing Underage Drinking Laws Project and the University of Iowa’s Stepping Up coalition, and is an adjunct professor at Montana State University.

Copresenter

Dennis C. Alexander has more than 20 years experience in working on public health policy issues, including tobacco and alcohol. He provided technical assistance on strategic planning, media advocacy, and policy development to A Matter of Degree project sites. He also provided technical assistance to alcohol abuse prevention projects in Ventura County and for the University of Iowa, California and served as a consultant to the American Lung Association and the American Heart Association on tobacco policy issues.

P-22 Day of Dialogue: A Community Conversation about Alcohol

Marilyn M. Fordham

National Panhellenic Conference and National Association of Student Personnel Administrators

Abstract

Day of Dialogue is simply a structured, meaningful conversation about the prevalence of high-risk drinking on college campuses and, particularly, among fraternity and sorority members. Based on environmental theory, the program serves as a basis for collaborative, campus-based action planning about fraternity and sorority alcohol-related programs and possible solutions. Accountability and effectiveness are enhanced as the program focuses on engaging key stakeholders from both the campus and the community in every aspect of the facilitated program: from creation to implementation through evaluation. The program is designed to allow each institution to develop a program reflective of its own unique culture. Evaluations submitted by participating campuses describe the campus-based change process as worthwhile.

Learning Objectives

Participants will explore how collaboration between various constituents can be critical to the success of campus-based change efforts.
Participants will learn about resources available to assist in the implementation of “Day of Dialogue” and about specific programs implemented at a variety of campuses.
Participants will explore the lessons learned from campuses who have implemented “Day of Dialogue.”

Biographical Sketch

Marilyn Fordham is the liaison chairman and alcohol education representative for the National Panhellenic Conference, an organization of 26 women’s fraternities in the United States and Canada. She serves on four higher education task forces and committees working on student alcohol issues. Ms. Fordham has worked in this field since 1988.

P-23 Advertising Tools to Promote Responsible Decisions

Cynthia A. Olvera

Texas A&M University

Abstract

In an effort to reduce substance abuse on the Texas A&M campus, Alcohol and Drug Education Programs launched an advertising campaign beginning in the Spring 2002 semester. The campaign, titled The Choice is Up to You. Make Responsible Decisions, places an emphasis on responsible decision-making. The Choice is Up to You campaign began as a slogan associated with Aggie Alcohol Awareness Week in fall 2001. Following its fall introduction, students responded positively to the message through focus groups conducted in spring and summer semesters. Staff encouraged all Texas A&M students to make responsible decisions and choices through individual counseling sessions, alcohol education workshops attended by policy offenders, as well as campuswide efforts such as Alcohol Awareness Week. Beginning in the Spring 2002 semester, television advertisements appeared showcasing students making statements such as “I choose not to drink and drive”. The statement would be followed with a fact from the Core Survey, such as 3 out of 5 of Aggies have never driven after drinking. The campaign also included weekly Texas A&M student newspaper ads. ADEP received a state 2002-2003 College and University Drinking and Driving Prevention Award sponsored by AAA for successful implementation of the campaign.

Learning Objectives

Participants will gain knowledge of ways to develop a comprehensive marketing plan.
Participants will learn how to develop newspaper and television advertisements directed at promoting responsible decision-making.

Biographical Sketch

Cynthia A. Olvera serves as the coordinator of campus events in alcohol and drug education programs at Texas A&M. She received her master’s degree at Texas A&M University - Kingsville. Ms. Olvera serves as the vice-president for the community campus coalition at Texas A&M and sits on the Board of Directors of the Javelina Alumni Association.

Copresenter

Jennifer Ford serves as the programming coordinator in alcohol and drug education programs at Texas A&M. She received her master’s degree at Texas A&M University. Ms. Ford serves as the secretary for the community campus coalition at Texas A&M and as the treasurer for NASPA Region III.

P-24 Indiana Collegiate Action Network

Dee S. Owens

Indiana University

Abstract

At this conference two short years ago, several university AOD directors from Indiana met and decided to get together after they returned home. Within 10 months, this group had been instrumental in passing a keg tracking law in the state; organized and held the first statewide collegiate ATOD prevention/leadership conference; and trained and formed a new statewide organization, the Indiana Collegiate Action Network. ICAN is now working on our second annual conference as well as our public policy agenda for the year. Come hear how we did it!

Learning Objectives

Participants will be able to construct a statewide partnership for public policy and advocacy.
Participants will be able to assess which environmental strategies to prioritize that will best reduce high-risk drinking in your state.
Participants will be able to develop a strategy to educate students, faculty, and staff about the advantages of partnerships vs. individual campus efforts.

Biographical Sketch

Dee Owens is director of the Alcohol-Drug Information Center at Indiana University; she previously served as the state substance-abuse director in Oklahoma and on the National Advisory Council of the Substance Abuse and Mental Health Services Administration and is a founding member of Indiana Student Assistance Professionals and ICAN.

Copresenter

Tammy Loew works as the alcohol risk-reduction coordinator at Purdue University. She is on the executive board for the Coalition for a Safe and Drug-Free Tippecanoe County and the Indiana Coalition to Reduce Underage Drinking. She serves on the planning committee for ICAN.

P-25 Screening and Brief Intervention for Alcohol Problems in a University Health Clinic

Archadul D. Haque

West Virginia University Center for Rural Emergency Medicine

Abstract

Screening and Brief Intervention (SBI) is a promising technique to reduce alcohol consumption. However, this clinical preventive service has not been well studied in medical settings that serve college campuses. The purpose of this study was to evaluate the feasibility of SBI for alcohol problems among college students seeking medical treatment in a university health clinic (UHC). Project staff screened a convenience sample of patients awaiting medical treatment in a UHC with the Alcohol Use Disorders Identification Test (AUDIT). Screen-positive patients were counseled during their visit using motivational-interviewing techniques. Additionally, clinic staff were surveyed to evaluate acceptance of the protocol. High rates of informed consent and acceptance of counseling clearly indicate that the protocol is acceptable to student patients. The short times required for the process made the protocol convenient for patients as well as clinic staff. The high prevalence of alcohol problems among college students and the broad acceptance of this protocol suggest that university health clinics are promising venues in which to implement alcohol-related clinical preventive services.

Learning Objectives

Participants will be able to describe a procedure for alcohol screening and motivational intervention in a college population.
Participants will be able to discuss the feasibility of this procedure in a university health clinic.
Participants will be able to identify university health clinics as a promising venue for alcohol-related clinical preventive services.

Biographical Sketch

Arshadul Haque is a research instructor at the Center for Rural Emergency Medicine, West Virginia University.

Copresenters

Jan Palmer is director of university health services, West Virginia University.
Peter Ehrlich is associate professor of pediatric surgery at Pediatrics Children’s Hospital, West Virginia University.
James Helmkamp is associate director of research at the Center for Rural Emergency Medicine, West Virginia University.

P-26 Against All Odds-Making Environmental Management Work in a Polluted Stream

Kim Dude

University of Missouri, Columbia

Abstract

Holding students solely responsible for abusive drinking is like “holding a fish responsible for dying in a polluted stream.” Implementing effective environmental management strategies are not always easy when you feel like there are brick walls wherever you turn. Come learn how environmental management strategies have been implemented in an environment that has been resistant to change at all levels. Examples of obstacles will be shared along with strategies used to address them and the lessons learned.

Learning Objectives

Participants will become familiar with effective environmental management strategies.
Participants will learn about creating and sustaining effective coalitions and how to network for success within the campus and community, as well as potential collaborators around the state to increase their effectiveness.
Participants will learn how to not get burned out and to never give up and to realize that change takes a great deal of time and effort.

Biographical Sketch

Kim Dude has been working at the University of Missouri, Columbia for the last 21 years and has been the director of the Wellness Resource Center since 1990. All together Ms. Dude has written and received seven grants from the U.S. Department of Education and 12 from the Missouri Division of Highway Safety and grants from the Missouri Division of Alcohol and Drug Abuse to help support a statewide coalition of public colleges and universities called Partners In Prevention and Partners In Environmental Change. Recently, Ms. Dude received a social norming grant from the National Social Norms Resource Center.

SH-1 Changing the Off-Campus Living Environment: Going Beyond Managing House Parties

Abstract

Heavy student drinking challenges campus communities in many direct ways - noise disturbances, vandalism, violence in neighborhoods adjacent to bars and in areas of student off-campus housing. Enhanced on-campus enforcement policies and improved server training by bars often push drinking into neighborhoods. However, management of these immediate problems also leads to concerns about broader community issues that go beyond “student issues”: problem and absentee landlords, neighborhood services and relationships, downtown economic development, use of city law enforcement and other public resources, management of alcohol licensing and enforcement. A Matter of Degree (AMOD) campus and community coalitions have addressed these issues through a variety of environmental strategies, e.g., enacting model lease agreements, participation in city planning, neighborhood programs to help all residents become good neighbors and to improve city services, service learning projects, new ordinances governing alcohol use and landlord obligations, neighborhood revitalization and community development initiatives. Bringing about changes in these broader community issues is not usual or easy for universities and there may be significant push-back from diverse interests. Panelists will review case studies from several AMOD sites.

Learning Objectives

Participants will be able to describe challenges of AMOD sites to reduce second-hand effects on neighborhoods resulting from student high-risk drinking.
Participants will be able to give examples of measures employed to improve off-campus environments.
Participants will be able to describe policy changes and preliminary results.

Panelists

Richard Yoast (moderator) directs the American Medical Association’s Office of Alcohol and Other Drug Abuse and Robert Wood Johnson-funded National Program Offices: “Reducing Underage Drinking Through Coalitions” (10 states, Puerto Rico, and the District of Columbia) and “A Matter of Degree: Reducing High-Risk Drinking Among College Students” (10 college and community partnerships).
Tracy Bachman is director of the Building Responsibility Coalition, a campus-community coalition to address high-risk drinking at the University of Delaware, Newark. She oversees operations of the project and interacts with both the campus and in the community. She earned bachelor’s and master’s degrees from the University of Delaware.
Susan Crowley is director of the PACE Project, a Robert Wood Johnson Foundation-sponsored high-risk drinking project, at the University of Wisconsin, Madison. Ms. Crowley also directs health prevention, promotion, and community relations activities at University Health Services. She holds a masters in public administration from Pennsylvania State University.
Madalyn Eadline directs the “A Matter of Degree” program at Lehigh University to reduce high-risk drinking and its secondhand effects. She has worked in alsohol and other drug abuse prevention for 16 years and directed life skills trainers, and is the author of Team Power! An Educator’s Guide for Creating and Maintaining Productive Teams.
Chris Franzetti is director of Partnership for Alcohol Responsibility (PAR) at Florida State University, partner in a multi-pronged campus and community effort to reduce the incidence and secondary harms of underage and high-risk drinking. Ms. Franzetti has over 15 years of experience primarily related to substance abuse issues.

SH-2 Preventing Drinking and Driving on Campus: Award-Winning Campus Approaches

Abstract

Drinking and driving remains an intractable problem for college campuses. Some approaches that push drinking off campus can even exacerbate the problem. The College and University Drinking and Driving Prevention Awards program was implemented by the Higher Education Center and AAA Clubs in 1997 to locate and promote innovative methods of dealing with campus DUI/DWI, emphasizing approaches that change alcohol environments, promote harm reduction, change alcohol intentions, and treat or intervene to reduce problems. This session provides information about all 26 award-winning campuses, examines what makes a good program generally and presents speakers from three of this year’s award-winning campuses. Universities to appear are: UC Santa Barbara, 2003 Grand Prize winner, to discuss elements of its Comprehensive Student, Campus, and Community program, including its bicycling under the influence program, parental notification efforts, and responsible landlords program; Texas A&M, to discuss its Choice is Up to You. Make Responsible Decisions program, which focuses alcohol prevention efforts at the campus and the surrounding community, including a Bee a Good Neighbor neighborhood walk endeavor; and Texas State University-San Marcos Southwest Alternative Transportation program, which provides free rides to its university students.

Learning Objectives

Participants will learn to identify the many parameters of a good alcohol abuse prevention or drinking and driving program.
Participants will learn about the range of efforts that have been taken to deal with drinking and driving and alcohol abuse prevention on campus.
Participants will learn about the most recent innovative approaches to alcohol abuse and drinking and driving prevention taken at three 2003 award-winning campuses.

Panelists:

Steven Bloch (moderator) is senior research associate with the Automobile Club of Southern California. He founded and continues to coordinate the annual College and University Drinking and Driving Prevention Awards program. He conducted research and legislative analysis on many substance abuse and traffic safety issues for the past 30 years.
Ian Kaminsky, University of California, Santa Barbara
Cynthia Olvera. Please see page 67.

TA-1 Individual Technical Assistance Sessions

Abstract

Meet with staff of the U.S. Department of Education's Higher Education Center for Alcohol and Other Drug Prevention for one-on-one consultations to explore topical issues and gain knowledge you can apply on your campus and in your communty.

National Meeting participants interested in receiving technical assistance may sign up for an appointment and pose their question in advance so that Center staff can be as helpful as possible in the time available.

The Center’s purpose is to help campus and community leaders develop, implement, and evaluate programs and policies to reduce student problems related to alcohol and other drug use and interpersonal violence. The Center provides trainings, technical assistance, and publications to support prevention efforts. The Center also promotes innovative program development to improve student education, campus-based media campaigns (including social norms campaigns), screening and treatment referral, and enforcement. This session will offer National Meeting participants the opportunity to meet with Center staff for individual technical assistance on alcohol, other drug, and violence prevention issues. Topics of assistance may range from problem analysis and program development to strategic planning and evaluation.

Learning Objectives

Participants will recognize which environmental management approach is best suited to their prevention efforts.
Participants will assess their current prevention efforts.
Participants will identify action steps for moving their prevention efforts forward.

Technical Assistance Providers

Representatives from the U.S. Department of Education’s Higher Education Center for Alcohol and Other Drug Prevention.

TM-1 Student Accountability for Law and Policy Violations: Perspectives from Campus and Community Judicial Officers

Abstract

Judicial systems, both those on campuses and in the communities surrounding campuses, have an impact on the way a college student perceives the greater environment in which they live. Strong campus policies and community ordinances, coupled with consistent enforcement and adjudication, play a vital role in affecting the values and beliefs of the community regarding underage drinking, high-risk drinking, and the resulting negative consequences. Learn how judges, community prosecutors, campus judicial officers, and law enforcement officers can partner to build efficient judicial systems in order to create a safer environment for the college students who live in their communities.

Learning Objectives

Participants will be able to identify characteristics of an effective alcohol and other drug policy.
Participants will become familiar with cooperative strategies used in other communities and gain strategies for the creation, enforcement, and adjudication of campus policies and community laws.
Participants will learn strategies regarding making contact with their campus and community judicial officers and sustaining a working relationship.

Panelists

Judge Eric Andell (moderator). Please see page 32.
Gage E. Paine, vice president for student affairs at Trinity University in San Antonio, Texas, has presented numerous statewide and national workshops on university judicial processes, sexual harassment, hazing, and legal issues in higher education. She holds a JD from Texas Tech and a PhD in educational administration from UT-Austin.
Anastasia L. Urtz is dean of students at Syracuse University where she leads the Counseling Center, Office of Greek Life and Experiential Learning, Office of Judicial Affairs, Office of Off-Campus Student Services, Substance Abuse Prevention and Health Enhancement Office, University Rape: Advocacy, Prevention, and Education Center, and Office of Orientation and Transitions Services.
Chief Rayford Stephens is currently the chief of police at Prairie View A&M University in Texas.
Molly Maness-Barnes was elected justice of the peace for Harris County Precinct 8 in 1988, and is currently serving her fourth term. Judge Maness-Barnes forté has been with the juvenile cases filed in her court. It is in this area that her creativity and commitment shine the most. Her progressive programs have been featured on NBC Nightly News with Tom Brokaw.

TM-2 Creating Partnerships with State Liquor Control Boards: Collaboration for Effectiveness

Abstract

State liquor control boards throughout the nation are diverse in their structure, mission, and enforcement powers. Enlisting the assistance of liquor control boards to fund programs, enforce community laws, and educate students are all effective environmental strategies. Liquor control boards can be a vital partner in combating underage and high-risk drinking. Learn from representatives from two liquor control boards and a campus administrator about how to contact and sustain relationships with your state agency and some of the initiatives, both statewide and in your community, which can be developed by partnering with liquor control boards.

Learning Objectives

Participants will gain an understanding of the strategies that liquor control boards use to control alcohol and its negative effects.
Participants will learn how to make contact with their liquor control boards and sustain a working relationship.
Participants will become familiar with cooperative strategies for the development initiatives in their own communities.

Panelists

Ural H. Hill, Jr. (moderator) is a substance abuse and wellness counselor in the Wellness Resource Center at Morehouse College in Atlanta, Georgia. He has served on the Metro Atlanta Coalition on Alcohol and Substance Abuse, a citywide coalition of college and university educators that seeks to work with liquor control boards and local, regional, and state politicians to reduce underage drinking, substance abuse, and violence. Dr. Hill is an alumnus of the University of Michigan, and earned a master of divinity from the Interdenominational Theological Center, a master of arts in community mental health, and a doctor of philosophy in counseling and psychological services from Clark Atlanta University.
Greg Hamilton is chief of enforcement of the Texas Alcohol Beverage Commission, and has shown support to Texas campuses through a recent grant competition, funding of environmental strategies, and other initiatives.
Kim Dude. Please see page 68.
William Poe serves as the grants manager for the Pennsylvania Liquor Control Board, a position he has held since 2000. Mr. Poe and his staff have also developed numerous mini grants and pilot projects, made available to Pennsylvania organizations to combat underage drinking and dangerous college drinking problems. He served as the director for a Pennsylvania statewide grant project from 1997 - 2000 funded by the Robert Wood Johnson Foundation.

TM-3 Enlisting Allies in the Neighborhood: Using Environmental Strategies to Address Town-Gown Issues

Abstract

Colleges and universities are important and vibrant members of a greater community - the municipality where the institution resides. Issues such as property tax exemption, downtown economic revitalization, joint emergency preparedness, nuisance abatement, and cooperative policing will be addressed by panelists who have been involved in such efforts. In addition to these efforts, other strategies used to reach out to the community as partners in prevention will be highlighted.

Learning Objectives

Participants will have the opportunity to explore these and other related issues in collegial discussion with professionals representing both town and school interests and concerns.
Participants will be able to identify specific approaches implemented in communites represented by the presenting panelists.
Participants will be able to identify the key stakeholders in developing proactive “town-gown” relationships.

Panelists

Ruth Tringo (moderator) is a program specialist with the U.S. Department of Education’s Office of Safe and Drug-Free Schools. Ms. Tringo is responsible for communicating the principles of research-based drug abuse and violence prevention strategies in higher education.
Beth Bertram is the member relations representative for the Pennsylvania League of Cities and Municipalities, a nonprofit local government association. She also staffs its University-Community Network, a forum for local government officials in communities hosting a college or university. The Network, working closely with the Pennsylvania Liquor Control Board and the Pennsylvania Association of Colleges and Universities, has received national attention for being a key player in the state’s battle to reduce high-risk drinking on campuses.
Joel Hardy joined the staff of The Council on Alcohol and Drugs after serving as Olympic Village Operations Coordinator for the Atlanta Committee for the Olympic Games in 1996. Prior to his experiences with the Olympics, Joel worked with the Metro-Atlanta Fair Housing Association until 1993, working closely with organized efforts to increase compliance with the Federal Fair Housing Act. In 1997, Mr. Hardy became program coordinator for the Robert Wood Johnson Foundation funded Georgia Alcohol Policy Partnership (GAPP). He is now the director of GAPP and has been instrumental in organizing community-based advocacy strategies for alcohol policy development and implementation throughout Georgia.
Thurston S. Smith is an internationally recognized consultant and trainer in addictions treatment, and is a mental health care coordinator for the Department of Veterans Affairs Substance Abuse Treatment Unit in Charleston, South Carolina. Currently, Mr. Smith serves on the executive board of directors for NAADAC, the Association for Addiction Professionals, and is their southeast regional vice president. He also has served as instructional staff for the Southeastern School of Alcohol and Other Drug Studies, and the South Carolina School of Alcohol and Other Drug Studies, the SC Annual HIV/STD Conference, and the National Conference on Addictions Treatment.

TM-4 The Language of Prevention: Finding Common Ground

Abstract

The terminology we use in prevention has a potential effect on what we think and how we feel about a problem, while also defining the boundaries of potential solutions to consider. In short, language matters. This session will focus on terminology, including use of the phrases and words binge drinking, responsible drinking, and abuse, as it relates to campus- and community-based efforts to prevent high-risk drinking and other drug use among college students. Specific attention will be placed on the use of these phrases in context and how their use, or misuse, furthers or hinders prevention efforts.

Panelists

Richard Lucey, Jr. (moderator) is a program analyst with the U.S. Department of Education’s Office of Safe and Drug-Free Schools. Mr. Lucey is responsible for communicating the principles of research-based drug abuse and violence prevention strategies in higher education. He serves as the competition manager for the Department's Grant Competition to Prevent High-Risk Drinking or Violent Behavior Among College Students.
William DeJong is a professor of social and behavioral sciences at the Boston University School of Public Health and the director for the U.S. Department of Education's Higher Education Center for Alcohol and Other Drug Prevention. In addition, Dr. DeJong serves as principal investigator for the Social Norms Marketing Research Project funded by the National Institute on Alcohol Abuse and Alcoholism.
Robert W. Denniston is communications director for the White House Office of National Drug Control Policy.
Eugene Herrington is a professor of counseling at the University of Arkansas, Pine Bluff, where is he developing a new masters program. Dr. Herrington is a founder and board member of the National HBCU Substance Abuse Coalition and a member of the Higher Education Center’s Review Group.
Linda C. Lederman is a professor of communication at Rutgers University, where she directs the Communication and Health Issues Partnership for Education and Research.
Barbara Ryan is the editor of Prevention File. She also is a senior advisor with the U.S. Department of Education’s Higher Education Center for Alcohol and Other Drug Prevention.

TM-5 Engaging Alcohol Retailers as Prevention Partners: Working Together to Promote Safer Environments

Abstract

Working with alcohol beverage retailers to create safe drinking environments is an important environmental strategy. Many prevention professionals, however, are unsure or uncomfortable about creating or sustaining such relationships. This session will address how to effectively work with bar owners from initial communication to the development of cooperative agreements and projects. Strategies for effective collaborations between town-gown coalitions and bars will be discussed by a panel of campus prevention professionals who have engaged their local retailers in creating environmental change.

Learning Objectives

Participants will learn how to find common ground with bar owners on alcohol-related prevention issues.
Participants will learn about responsible beverage service practices.
Participants will become familiar with cooperative strategies used in other communities and gain strategies for the development of initiatives in their own communities.

Panelists

Ruth Tringo (moderator). Please see
page 73.
Michael Smith. Please see page 65.
Linda Major is the project director of NU Directions, an AMOD-funded program at the University of Nebraska-Lincoln. She has been involved with bar owners and local retailers in a variety of ways, including coalition activities. She was most recently responsible for developing an online responsible beverage service program, an intiative that was developed with the feedback and support of retailers.
Tom Gebhardt is at the University at Albany, where he chairs a model campus-community coalition that has been in existence for 13 years. Mr. Gebhardt also has worked successfully with the beverage industry, including agreements on responsible beverage service.

TM-6 Media Responses to Alcohol Abuse and Violence on Campus

Abstract

Alcohol and other drug problems and violence at colleges and universities have captured media attention over the past few years, much of it stemming from surveys documenting high rates of binge drinking by students and a string of alcohol-related deaths and injuries. But what role does the popular and campus media play in shaping how people think about these problems and potential solutions? For example, recommendations from the University-Wide Task Force on Alcohol Abuse point to the “importance of making better use of the media for informing the University community about alcohol policy and programs, countering pro-alcohol media and social marketing.” The Robert Wood Johnson Foundation has launched a national media campaign for its AMOD campuses aimed at raising public awareness of the role that the environment plays in promoting high-risk drinking. Media coverage of the Harvard College Alcohol Survey continues to highlight rates of binge drinking while downplaying positive news about student alcohol use and campus responses to problems. In addition, the college panel report issued in 2002 by NIAAA received extensive media coverage in both national media channels and local media. This session will consider how the popular and campus media covers these issues and whether the media should take part in the debate on solutions.

Learning Objectives

Participants will gain an understanding of journalistic priorities covering alcohol and violence issues.
Participants will learn strategies for approaching journalists with story ideas.
Participants will learn ways to get op-ed and letters to the editor published.

Panelists

Barbara Ryan. Please see page 74.
Robert Denniston. Please see page 74.
Jason Hunter is the editor of the University of Texas paper, The Daily Texan.
TBA, journalist from the Austin American-Statesman.

TM-7 Current Trends and Challenges in Alcohol, Other Drug Abuse, and Violence Prevention with Diverse Populations

Flora Casallas

University at Albany, SUNY

Abstract

In recent years, there have been a number of both effective and replicable alcohol, other drug abuse, and violence prevention programs at colleges and universities across the United States. Despite advances in research and practice, the field has focused relatively less attention on issues and challenges in reaching diverse populations with prevention programs and messages. This session will highlight some of the current theoretical trends and practical issues to consider as we work with students from Historically Black Colleges and Universities (HBCUs), Hispanic/Latino students, and gay, lesbian, bisexual, and transgendered students. In addition to the conceptual and science-based underpinnings related to working with diverse populations, presenters will offer practical implementation suggestions that can be applied to a variety of college campuses.

Learning Objectives

Participants will learn to understand and articulate current theoretical trends in alcohol, other drug abuse, and violence prevention with students from HBCUs, Hispanic/Latino students, and gay, lesbian, bisexual, and transgendered students.
Participants will be able to identify practical issues to consider in working with students from HBCUs, Hispanic/Latino students, and gay, lesbian, bisexual, and transgendered students.
Participants will be able to outline program and intervention implementation strategies that can be applied to a variety of college campuses.

Panelists

Flora Casallas. Please see page 52.
Terri Kersch is a certified health education specialist at the Rensselaer Polytechnic Institute and brings 19 years of college experience to the field of education and prevention. One of her primary goals at Rensselaer Polytechnic Institute is to help students make health a priority in their daily lives. She thrives on the challenge of balancing individual student work and programming on the campuswide, small group, and individual levels. Ms. Kersch is in her third year as cochair of the Capital District Consortium on Alcohol and Other Drugs.
Deloise Williams is the coordinator of student health services at Lincoln University, an HBCU. She is beginning her third year in this position. Her background is in medical surgical nursing, but college health has become her love. Ms. Williams’ goals include the delivery of high quality health services and programs which prevent, promote, and provide health care for students, faculty, and staff that further the goals of higher education and reach a diverse group of students.

WS-1 Healthy Campus Community Demonstration Project: New York State Colleges and Communities Working Together to Address Underage Drinking

Sarah A. Dakin

New York State Office of Alcoholism and Substance Abuse Services

Abstract

The New York State Office of Alcoholism and Substance Abuse Services (OASAS) and the Office of Juvenile Justice and Delinquency Program funded 20 campus-community coalitions around New York State to enhance or develop campus-community coalitions to address underage drinking as well as abusive drinking by those over 21. The presenter will discuss the challenges and strategies of developing and enhancing campus-community coalitions as well as the various science-based prevention strategies that are being implemented in communities and campuses across New York State. These strategies include social norm campaigns, service learning trainings, parent and coaches workshops, TIPS training, and alcohol-free programming. In addition, the presenter will discuss the theoretical underpinnings of the seven prevention approaches: policy, enforcement, collaboration, communications, education, early intervention, and alternatives. The presenter also will talk at length about the lessons learned during this grant process including topics such as planning and buy in, selecting a target population, program effectiveness, public relations, integration with existing programs and services, process evaluation, outcome evaluation, and sustainability.

Learning Objectives

Participants will have the necessary steps needed to form and sustain a campus-community coalition.
Participants will learn valuable skills and effective science-based strategies to address underage drinking both on campuses and in the community.

Biographical Sketch

Sarah Dakin is a program specialist working with OASAS in the Bureau of Prevention and Intervention Policy and Resource Development. Her specialty is underage drinking prevention. Dr. Dakin received her PhD in social psychology from the University of Notre Dame.

WS-2 Save the Greeks: Hear Student Voices!

Prairie McChristian

West Texas A&M University

Abstract

Texas Alcoholic Beverage Commission (TABC) and Texans Standing Tall (TST) are targeting Greeks in Texas with a prevention program to reduce underage drinking and violence. A Train the Trainer model is used to train Greek leaders to present the program to new members. U.S. Department of Education model programs of social norming (small focus groups) were replicated on the college campuses addressing the high-risk populations. The program using Greek leaders will focus on environmental strategies of changing normative behavior of the Greeks and obeying AOD laws and policies. The outcomes of the program are increasing accurate perceptions and enforcement of AOD and violence law and policies. Greek student leaders and their advisor will present the program from three different campuses to sell audience participants on the value of “Saving the Greeks” on our college campuses. The program will focus on the past, present, and future of the Greek system. The session will cover evaluation results of a pilot program with Greeks at Texas Tech, 2002 - 2003.

Learning Objectives

Participants will become familiar with the history and benefits of a Greek system with positive values.
Participants will leave with an action plan that contains solutions to the problems and proactive strategies to reduce alcohol abuse and violence on college campuses.
Participants will become aware of the national/state/local alcohol, other drugs, and violence statistics that document a need for changing the present behavior of many Greeks on college campuses.

Biographical Sketch

Prairie McChristian is the assistant director of JBK Student Center, and advisor of peer education and coordinator of Greek leadership at West Texas A&M University. She will coordinate a grant from TABC targeting Greek and first year freshman.

Copresenters

Roya Dinbali is the vice president of risk management for Texas Tech University Panhellenic and coordinator of Alpha Chi Omega’s prevention program.
Jennifer Ford. Please see page 66.
Marilyn Fordham. Please see page 66.
Tanner Hargrove, student leader of Phi Delta Theta, directs a prevention program at WTAMU to change the normative behavior of the chapters’ new members.

WS-3 Demon Rum: High-Tech Solutions to an Age-Old Problem

Scott T. Walters

University of Texas

Abstract

Excessive alcohol use and its associated consequences have reached near epidemic levels at many colleges. In response, there has been a nationwide push to implement effective prevention programs for students, with the NIAAA’s National Advisory Council Task Force on College Drinking recommending that colleges adopt empirically supported prevention protocols. Toward this end, there has been increasing interest in the use of computer and Internet technology to address student alcohol use and associated problems. This workshop will cover several innovative computer and Internet-based interventions that target alcohol reduction, including what is known about the use of technology to promote behavior change, evidence for Web-based interventions, applications and contexts where such approaches are being used, suggestions for implementation, and directions for future research. Online assessment and feedback to reduce drinking, will be addressed, including the history of Web-based interventions, their likely future on the college campus, and the potential limitations of such approaches.

Learning Objectives

Participants will become familiar with several Web-based interventions that target college drinking.
Participants will identify the potential uses and limitations of such interventions.
Participants will be able to integrate such interventions into their current prevention efforts and activities.

Biographical Sketch

Scott T. Walters is assistant professor of behavioral sciences at the University of Texas School of Public Health, Dallas Regional Campus. His areas of expertise include college student health and substance abuse, motivational approaches to treatment, brief interventions in medical settings, and electronic and mailed interventions.

Copresenters

Emil Chiauzzi is the vice president of product development at Inflexxion, Inc., where he is developing NIH-supported, multimedia behavioral health programs for college health and substance abuse treatment. Dr. Chiauzzi is the author of Preventing Relapse in the Addictions and coauthor of Time Effective Treatment.
Reid Hester is the director of the Research Division of Behavior Therapy Associates in Albuquerque. He has published extensively on treatment research and clinical issues in substance abuse. His research in the last 12 years has focused on developing computer-based interventions for individuals with alcohol problems.
Elizabeth Miller is CEO and co-founder of DatStat, a company that provides Web-based research management solutions for survey researchers. Her research focuses include applying Web-based technologies to improve the efficiency and effectiveness of research in substance abuse, health behavior promotion, depression, eating disorders, marital therapy, HIV/AIDS, and cancer.

WS-4 Evaluating Peer Education and Other Tier IV Programs

Betty W. Straub

Evaluation and Consulting

Abstract

NIAAA’s 2002 report left many prevention folks chagrined when it reported that its category Tier IV programs (e.g., peer education) were “ineffective.” It is very possible that a significant number of these programs could be categorized as effective--if an evaluation was performed and the results were reported. The presenters will work hands-on with participants to design basic evaluation plans for the kinds of programs, projects, and strategies they believe in and are currently working on, but can’t show effectiveness...yet. The presenters also will provide guidance about getting results published so that, together, the prevention field can be exponentially moved toward a stronger science base.

Learning Objectives

Participants will gain clarity about user-friendly evaluation methods and instruments, including the accountability link with future program funding.
Participants will discover various venues and processes for disseminating results to a wide prevention audience, making a commitment to publish negative, positive, and neutral findings in order to advance science.
Participants will synthesize new knowledge and skills into a well-designed evaluation template for a wide variety of prevention programs, projects, and strategies.

Biographical Sketch

Betty Straub is an independent research scientist and consultant who actually gets people enthused about doing evaluations. She has directed and coordinated federal projects for CSAP and the Department of Education, and provides evaluation technical assistance for various national organizations. Ms. Straub worked on college campuses for 18 years.

Copresenter

Peggy Glider. Please see page 54.

WS-5 Prevention Issues for Community Colleges

Beth DeRicco

Higher Education Center for Alcohol and Other Drug Prevention

Abstract

Community colleges require a prevention approach that is tailored to meet the unique needs of their students, many of whom go to school part-time, commute to campus, and are older than students attending other institutions. In January of 2002, the U.S. Department of Education’s Higher Education Center for Alcohol and Other Drug Prevention convened a daylong meeting with community college representatives to explore new ways to combat student substance abuse and violence on those campuses. This planning meeting marked the beginning of a collaborative relationship between the Higher Education Center, the American Association of Community Colleges (AACC), and its membership of nearly 1,200 institutions nationwide. This session will summarize AOD issues at community colleges and present findings from the meeting convened in 2002. Participants will have the opportunity to examine their current prevention efforts and create an action plan for moving prevention forward on their campus.

Learning Objectives

Participants will recognize the unique prevention needs of community college students.
Participants will assess their current prevention efforts.
Participants will determine how to move their community college prevention efforts forward.

Biographical Sketch

Beth DeRicco serves as associate director for institutions of higher education services and training manager. Dr. DeRicco joins the Center after serving as a center associate, and with 20 years of experience in higher education and student affairs. Dr. DeRicco has held positions such as hall director, director of residence life, and assistant dean of students on a variety of campuses across the country. Dr. DeRicco brings a strong background in alcohol, other drug, and violence prevention, training, community collaboration, and program development and implementation from a client centered perspective to her work with the Center.

WS-6 Harm Reduction: A Paradigm for Alcohol Prevention in the College Setting

Deborah K. Lewis

Cornell University

Abstract

Harm reduction offers a conceptual framework for alcohol abuse prevention policy, programs, and treatment at the college level. In this session, the presenter will provide an overview of the harm reduction approach, its benefits and challenges, and discuss the application of this model at Cornell University. Cornell is in the process of shifting its policy, program, and treatment efforts from reducing the incidence and frequency of alcohol use to reducing the harm associated with high-risk alcohol use (such as memory loss, blackouts, and unwanted sexual activity). This presentation will provide examples of components of Cornell’s harm reduction approach, including Brief Alcohol Screening and Intervention for College Students (BASICS); strategies for working with high-risk groups of students, such as fraternities and athletes; application of a medical amnesty clause so that students who receive medical treatment for alcohol overdose are not subject to judicial sanctions under the student code of conduct; media strategies; and development of a continuum of care for students seeking treatment. The presenter will share samples of techniques, as well as strategies for evaluation.

Learning Objectives

Participants will be able to describe the principles of harm reduction theory.
Participants will be able to apply at least two different harm reduction-based strategies on their college campus.
Participants will be able to identify strategies for evaluation from a harm reduction perspective.

Biographical Sketch

Since 2001, Deborah Lewis has worked as the alcohol projects coordinator at Cornell University. Prior to this, Ms. Lewis oversaw an HIV prevention program at Rutgers University and served on the board of a harm reduction organization in New Jersey. She has am MEd from Harvard University.

WS-7 Creating a Statewide Collegiate Tobacco Prevention Initiative: The Colorado Experience

Ann Quinn-Zobeck

BACCHUS and GAMMA Peer Education Network

Abstract

Through a grant from the Colorado State Tobacco Education Prevention Partnership, the Colorado Collegiate Tobacco Prevention Initiative began on 15 campuses in Fall 2002. During its first year the project has affected over 100,000 college students by collecting baseline and follow-up data, environmental assessment information, and descriptions of campus projects and programs. This data has been used to design effective campus-based prevention programs, social norm marketing campaigns, implement new policies focused on eliminating exposure to secondhand smoke, and increased cessation services for college students. This presentation will identify strategies to build comprehensive, campus-based tobacco control programs supported by campus assessment data, a state network of campuses, and involvement of community coalitions.

Learning Objectives

Participants will be able to list the components necessary for a comprehensive campus tobacco control program.
Participants will be able to identify resources for gathering tobacco use and attitude data, conducting a campus tobacco environmental assessment, and developing tobacco policies on campus.
Participants will be able to discuss effective strategies to create comprehensive tobacco control programs on individual campuses as well as statewide.

Biographical Sketch

Ann Quinn-Zobeck is the project director for the Colorado Collegiate Tobacco Prevention Initiative at the BACCHUS and GAMMA Peer Education Network. Previously, she worked as the drug prevention coordinator and assistant student activities director at the University of Northern Colorado for 14 years. She has a doctorate in college student personnel administration and a masters in human rehabilitative counseling.

Copresenter

Drew Hunter is the executive director of the BACCHUS and GAMMA Peer Educaton Network, an international association of campus-based peer education programs focusing on alcohol abuse prevention and other related student health and safety issues. It is the mission of the association to actively promote peer education as a useful element of campus health education and wellness efforts.

WS-8 Promoting Accountability and Institutionalization: Steps for Orchestrating Meaningful Prevention

David S. Anderson

George Mason University

Abstract

“Accountability,” “progress,” “action,” “collaboration,” “results.” All-too-often, these words represent what campus, community, state, and national leaders seek as alcohol abuse issues are addressed. Unfortunately, many efforts lack the necessary and appropriate structure and guidance, resulting in lack of achievement with these cited words. The Action Planner: A Step-by-Step Approach for Developing a Comprehensive Alcohol Abuse Prevention Program provides a strategic planning process to develop appropriate, needs-based strategies. For use by campus and community leaders, the eight-step approach builds upon the resources and insights compiled from three national solicitations for the Promising Practices: Campus Alcohol Strategies project. The Action Planner’s eight steps include establish a task force; determine guiding principles; set vision and goals; clarify needs and assess resources; prioritize action; articulate and market; coordinate; and institutionalize. Central to the success of this process, and to meaningful efforts, is the difficult task surrounding the determination of guiding principles. This is typically missing, thus resulting in conflicting and unclear foundations. This workshop “brings to life” the essential aspects of this planning process, including tips, worksheets, and challenges. Workshop participants will use selected worksheets, including Desired Outcomes, Communications Strategies, and Annual Resource Allocation. Attention will be provided to culturally appropriate, regionally acceptable, practical, and political considerations. Participants will depart with specific plans for increasing accountability, buy-in, and institutionalization.

Learning Objectives

Participants will be able to recognize specific ways of making progress with a comprehensive alcohol abuse prevention program, within the campus/community political and social context.
Participants will be able to identify the nature and range of planning activities essential for meaningful campus-based efforts, including a working awareness of the range of available resources.
Participants will be able to develop specific action planning approaches suitable for immediate application in orchestrating campus/community prevention efforts.

Biographical Sketch

David Anderson. Please see page 62.

Copresenter

Gail Gleason Milgram serves as professor and director, education and training at the Center of Alcohol Studies, Rutgers University. She has served on numerous national boards (BACCHUS, SADD, American Council on Alcoholism), editorial boards, and committees and has published numerous books, pamphlets, chapters, and articles on alcohol and other drugs.

WS-9 Building Relationships to Guide Change: Using Existing Resources to Maximize Effectiveness in Statewide Alcohol Prevention for Higher Education

Ferris E. Morrison

Governor’s Institute on Alcohol and Substance Abuse

Abstract

Over the past three years, North Carolina college and community partners have united to build a foundation for a statewide initiative to address underage and excessive drinking on college campuses. By using funds through the state, the Governor’s Institute on Alcohol and Substance Abuse created a project and funded a full-time staff member to build partnerships and facilitate change. The project, known as the Collaborative Alcohol Management Project for University Success (CAMPUS), forged a partnership with the NC/SC regional Network to maximize its effectiveness and reach out to more institutions in North Carolina. Mobilizing community and campus members has allowed North Carolina to combine its resources to reach both institutions of higher education and students more effectively. Research indicates that institutions that create campus-community coalitions or task forces can more successfully address alcohol issues among the student population. With the Network’s assistance, CAMPUS has increased the knowledge and use of coalition building and environmental management as effective tools for changing attitudes and behaviors of alcohol use. This partnership has led to an increase in schools that receive funding to create campus-community coalitions; an increase in the number of training opportunities offered; and most importantly, it has led to a partnership with the National Institute on Alcohol Abuse and Alcoholism to conduct a president’s summit on alcohol use hosted by First Lady Mary P. Easley and a statewide training for college faculty and staff.

Learning Objectives

Participants will be able to identify successful ways to build relationships that are mutually beneficial between stakeholders.
Participants will be able to identify nontraditional partners on the local, regional, and state levels to assist their efforts in creating a local and statewide effort to address alcohol use on college campuses.
Participants will be able to apply the strategies and processes used in North Carolina in their home state.

Biographical Sketch

Ferris Morrison coordinates statewide efforts to address high-risk drinking on college and university campuses, as the project director of CAMPUS. Before managing CAMPUS, Mr. Morrison worked with CAMPUS and other Governor’s Institute on Alcohol and Substance Abuse projects as the organization’s public relations manager.

Copresenters

Dale Kirkley is a counselor at the Appalachian State University Wellness Center and Center for Counseling and Psychological Services, and coordinates alcohol and other drug services. Mr. Kirkley is a center associate emeritus of the Higher Education Center for Alcohol and Other Drug Prevention, and currently serves as network regional coordinator.
Resa Walch is an assistant professor of health education and director of substance education at Elon University. Ms. Walch teaches Wellness, a required first year course, which includes a two-week alcohol curriculum. She directs four campuswide alcohol initiatives, including social norming, substance education in the curriculum, and peer education.

WS-10 Engaging Men as Allies in Ending Violence against Women Using a Normative Model

Patricia M. Fabiano

Western Washington University

Abstract

The field of sexual assault prevention has shifted attention in recent times to address the role of men in ending violence against women. Recent studies have documented the existence of the often-misperceived norms men hold about other men’s endorsement of rape-supportive attitudes and behaviors. In this presentation, a researcher and a practitioner will focus on using accurate normative data to engage men as allies in ending violence. First, quantitative data using the National College Health Assessment and the Violence-Related Beliefs and Behaviors Scale (developed at Western Washington University) will be presented showing the extent and pervasiveness of both men’s and women’s misperceptions of men’s attitudes and behaviors toward the continuum of sexual violence. Second, promising normative strategies and practices used in the Men’s Violence Prevention Project at Western Washington University will be presented. The presenters will identify promising normative strategies for men’s violence prevention, such as social norms marketing, and they will go beyond social norms marketing to discuss other normative practices including health opinion leadership, social marketing, and positive male peer support. Examples of both quantitative and qualitative evaluations of the Men’s Violence Prevention Project will be discussed. This session will conclude with an overview of future trends in engaging men as women’s allies in ending the continuum of sexual violence with recommendations for needed research in the field.

Learning Objectives

Participants will be able to differentiate traditional approaches to preventing men’s violence from current theories and evidence-based approaches that show the often-misperceived norms men and women hold about men’s endorsement of rape-supportive attitudes and behaviors.
Participants will be able to review the men’s program at Western Washington University as a hands-on, practical case study demonstrating how to design, replicate, implement, and evaluate a men’s violence prevention program.
Participants will be able to summarize quantitative and qualitative evaluation data documenting the significant positive impact men can have on each other’s behavior to counter “rape culture” and decrease violence against women.

Biographical Sketch

Patricia Fabiano. Please see page 32.

Copresenter

Brian Pahl, the coordinator of the Men’s Violence Prevention Project at Western Washington University, has eight years of experience as a violence prevention specialist. He has provided education, training, and support to incarcerated youth, high school and college peer health educators, and college faculty, staff, and administrators. Most recently, he has directed Western Washington University’s Men’s Violence Prevention Program. Mr. Pahl has provided consultation at numerous colleges and universities and presented at regional and national conferences.

WS-11 Walking the Walk: The Role of Peer Education Program Membership as a Protective Factor in Reducing AOD Use and Other High-Risk Behaviors

M. Dolores Cimini

University at Albany, SUNY

Abstract

This workshop will examine and evaluate the role of college student participation in a peer education organization as a protective factor that can serve to reduce alcohol use and associated high-risk behaviors and enhance and support health behaviors in peer educators who deliver such interventions. Using current prevention theory and research literature as well as outcome data from a sample of 80 peer educators within a nationally-recognized prevention program at a large public university, the presenters will identify protective and risk factors which make peer educators both similar to and categorically distinct from the general college population,. The presenters also will assess to what degree the process of implementing prevention-related activities for fellow students is associated with measurable attitude and behavior change in peer educators over the course of an academic year. The implications of these findings in designing effective peer education training programs and behavioral expectations for its members, and the critical role of the program advisor as a catalyst in evaluating, identifying, addressing, and reducing risk behaviors and promoting protective behaviors in peer educators they supervise will be explored. The presenters also will address the sometimes-controversial question of whether to include or exclude college students who report engaging in high-risk behaviors as trained peer educators in prevention programs.

Learning Objectives

Participants will be able to identify the protective and risk factors which make peer educators both similar to and distinct from the general college population.
Participants will learn how to assess to what degree the process of implementing prevention-related activities for fellow students is associated with measurable attitude and behavior change in peer educators they train and supervise.
Participants will be able to identify the implications of assessment findings from their peer educators in designing effective peer education training programs and behavioral expectations for its members.

Biographical Sketch

M. Dolores Cimini is the director of the Middle Earth Peer Assistance Program, a nationally recognized peer counseling and peer education agency staffed by undergraduate students at the University at Albany. Dr. Cimini earned her PhD degree in clinical psychology at the University at Albany, and is licensed to practice as a psychologist in New York State. Dr. Cimini has over 10 years of experience in the prevention field. Her awards and honors include research grants and service awards from the University at Albany and the SUNY system. Dr. Cimini served as a project codirector for a U.S. Department of Education Model Program Grant for Alcohol and Other Drug Prevention. She is a center associate for the Higher Education Center for Alcohol and Other Drug Prevention and is the cochair of the 17th Annual National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education of the U.S. Department of Education. She is a state coordinator for the BACCHUS and GAMMA Peer Education Network.

Copresenters

Flora Casallas. Please see page 52.
Matthew P. Martens is an assistant professor of counseling psychology within the Department of Educational and Counseling Psychology, School of Education, at the University at Albany. Dr. Martens is a researcher and psychologist and received his doctorate in counseling psychology from the University of Missouri, Columbia. He comes to his work roles with excellent campus-based clinical experience, as well as specialized research and educational expertise in alcohol and other drug prevention for student-athletes and high-risk college students. His research interests focus on substance abuse, methodological/research design issues, and sport psychology.
Estela M. Rivero joined the University at Albany in 1988 and became director of the Counseling Center the following year. She received her PhD in psychology with a specialty in clinical psychology from the University of Michigan. Since that time, she has had extensive experience in the delivery of a range of outpatient mental health and psychological counseling services. Dr. Rivero has held leadership positions in both state and national professional organizations. In acknowledgment of her expertise in the field of psychology the New York State Board of Regents appointed her to the New York State Board for Psychology in 1991.

WS-12 Creating A Meaningful Future Using Longitudinal Research and Long-Range Insights

David S. Anderson

George Mason University

Abstract

An historical review of campus efforts provides a critical foundation for determining program and policy directions. The College Alcohol Survey: The national longitudinal survey on alcohol, tobacco, other drug, and violence issues at institutions of higher education, provides much of this insight. Since 1979, data has been collected every three years from a sample of four-year institutions about the extent of problems and the nature of strategies. The 2003 College Alcohol Survey offers comparisons with eight prior years to provide new insights. Specific new attention is offered about respondents’ guiding philosophies, views of campus efforts, and perspectives of effectiveness of various strategies. This long-term perspective is critical for campuses and consortia, and state and national leaders, as they seek meaningful and effective strategies. Renewed attention to lessons from history is critical, since much higher risk alcohol use remains unchanged, the availability of some support services are declining, and some policies remain unchecked. New 2003 survey findings will be unveiled at this conference. Overall findings, long-term trends, and subanalyses based on demographic factors offer rich data; campus administrators’ assessment of philosophies, needs, and effectiveness further enhance the insights. This session offers essential foundations and guidance for practitioners, researchers, and policymakers.

Learning Objectives

Participants will be able to assess historical perspectives and changes surrounding college alcohol, tobacco, other drug, and violence prevention issues.
Participants will be able to specify ways of incorporating emerging insights regarding approaches, philosophies, gaps, and inconsistencies into campus, community, state, and national strategic planning.
Participants will be able to articulate college-based AODV needs and meaningful policy and programmatic direction with a range of constituencies.

Biographical Sketch

David S. Anderson. Please see page 62.

Copresenter

Angelo Gadaleto serves as professor and department chair at West Chester University. Formerly director of a campus counseling center, he teaches education, counseling, and peer-focused courses. Beyond co-authoring the College Alcohol Survey and That Happy Feeling, his publications and expertise emphasize study skills, campus survival strategies, and violence prevention.

WS-13 Changing the Context: New Insights into the Sorority Social Norms Project at the University of Arizona

Koreen Johannessen

University of Arizona

Abstract

Although the social norms environmental approach to reducing heavy and high-risk drinking has become more familiar to college substance abuse prevention practitioners, most projects that have been able to demonstrate positive change have focused on the general college population. Can the same approach be used to bring positive change to subgroups that may be at even greater risk for harm? Although there is some evidence that sorority residence may actually serve as a protective factor, most research concludes that students living in fraternity and sorority housing, or belonging to a Greek organization have higher rates of heavy drinking, frequency of drinking, and negative consequences than do other students. Using a sub-population specific social norms approach, Campus Health in collaboration with the office of Greek Life has been able to demonstrate success in reducing heavy and high-risk drinking among University of Arizona sorority women. This workshop will provide evidence of project efficacy, demonstrate a five stage process for conducting a social norms sorority specific campaign utilizing posters, flyers, miniposters, and message reinforcement techniques, discuss changes in Greek alcohol policy and other environmental influences and their possible effect on sorority drinking, describe new insights into social marketing campaign development issues when conducting a population specific approach, provide practical hands-on knowledge for conducting a sorority-specific campaign, include year four campaign materials, and will discuss sustainability issues including ways to successfully approach a private funder.

Learning Objectives

Participants will be able to apply social marketing techniques to a population-specific social norms campaign for sorority women.
Participants will be able to identify key issues in working within the context of sorority specific values, organizational structure, and policies.
Participants will be better able to identify behavioral, attitudinal, and policy targets for change within a sorority population.

Biographical Sketch

Koreen Johannessen. Please see page 54.

Copresenters

Peggy Glider. Please see page 54.
Melissa McGee. Please see page 54.
Carolyn Collins. Please see page 54.

WS-14 Washington DC’s CARE Initiative: Campus Alcohol Reduction Effort

Brian F. Hamluk

George Washington University

Abstract

This initiative combines efforts of seven residential universities in the District of Columbia, local law enforcement, alcohol regulatory commission, and community/nonprofit organizations to combat underage and excessive alcohol consumption. The Campus Alcohol Reduction Effort (CARE) recognizes that combating alcohol use and abuse on campus is not only a university concern, but it also is a greater community issue as well. By combining the efforts of seven local colleges/universities and nine associations and organizations in the Washington, DC community, the CARE initiative aims to utilize individual resources of numerous entities to collaborate on the issue of college drinking. The CARE initiative is a united effort to address serious consequences of drinking on college students, including death, injury and assault, sexual abuse and assault, academic difficulties, health problems, and vandalism and arrests. Limiting alcohol availability, offering alcohol-free social and recreational options, restricting marketing and promotion of alcohol, creating a health promoting normative environment, and increasing enforcement of laws and policies on which five of the tenets CARE are based. Although each individual campus and organization has their own goals and objectives, different areas come together for the betterment of the university and greater Washington community.

Learning Objectives

Participants will learn how to create an effective campus/community coalition in an urban environment.
Participants will be able to understand the basic tenets of creating a campus/community task force to address alcohol in the community.
Participants will be able to understand new methods of addressing alcohol in an urban setting.

Biographical Sketch

Brian F. Hamluk serves as the director of the Center for Alcohol and Other Drug Education at George Washington University. He received his BS from St. Bonaventure University, his MS from Syracuse University, and his MA from George Washington University, where he is currently pursuing his doctorate.

WS-15 Statewide College Prevention Initiatives: Answering the So What Question

Gloria T. DiFulvio

University of Massachusetts

Abstract

Since 1997, the U.S. Department of Education’s Higher Education Center for Alcohol and Other Drug Prevention (the Center) has worked to support statewide college AOD prevention initiatives throughout the country, which operate to mobilize campus and community coalitions and encourage the implementation and evaluation of environmental strategies to reduce high-risk drinking on campuses. There are currently 47 such initiatives in some stage of development. On behalf of the Center, the Donahue Institute conducted a multisite case study evaluation in order to investigate the factors necessary for developing, sustaining, and advancing a statewide initiative and the ways in which statewide initiatives contribute to change at the campus level. This presentation discusses initial results from case studies of two initiatives in advanced stages of development to understand the impact of statewide initiatives at both the state and local levels. Cross-site comparisons will be included, and the benefits to campuses participating in statewide initiatives will be discussed. Results may be used to help facilitate the development of new statewide initiatives or strengthen current statewide efforts.

Learning Objectives

Participants will be able to list the factors necessary to develop, sustain, and advance an effective SWI.
Participants will be able to discuss the ways in which a SWI impacts a local initiative.
Participants will be able to summarize the implications of the findings for statewide efforts to reduce college drinking.

Biographical Sketch

Gloria DiFulvio is an evaluation manager with the University of Massachusetts, Amherst, Donahue Institute. She has over 10 years of experience in public health program development and evaluation. She manages several multiyear evaluation projects, including the evaluation of the Higher Education Center.

Copresenters

Jill Capitani is an evaluation manager with the University of Massachusetts Donahue Institute. For the past seven years, she has managed, designed, and conducted research studies, program evaluations, and technical assistance efforts on issues related to substance abuse, education policy, welfare reform, domestic violence and child welfare. She currently serves as an external evaluator of the Higher Education Center for Alcohol and Other Drug Prevention.
Becky Markwell is the director of the Illinois Higher Education Center for Alcohol, Other Drug, and Violence Prevention, a statewide initiative focused on alcohol and other drug prevention services to over 70 Illinois colleges and universities. During her 19 years of experience in grant administration and management in an institution of higher education, she has served as director or coordinator of grants totaling in excess of $8 million.
Patricia Harmon has been the executive director of Ohio Parents for Drug Free Youth, a private nonprofit statewide prevention organization, since 1993. Ms. Harmon and the Ohio Parents staff launched the Ohio College Initiative to Reduce High Risk Drinking in 1996 with 19 participating campuses. There are now 45 campuses participating.
Laurie Davidson is the Center’s associate director for services to local, state, regional, and national organizations. She develops Center collaborations with external groups working on campus AODV prevention and helps campus, government, and community officials start and sustain statewide campus and community prevention initiatives.

WS-16 CHOICES IMPACT: Ideas to Maximize Partnerships with Athletics - Campus Teamwork

Mary E. Wilfert

National Collegiate Athletic Association (NCAA)

Abstract

CHOICES IMPACT presents project information and strategies that emphasize a team approach integrating athletics into a campuswide prevention effort. This workshop is presented by the NCAA national office program administrator and three campus project coordinators who are in year one, two, and three of the three-year CHOICES project. Recognizing that athletic events and student-athletes are high-profile on many campuses, many CHOICES projects feature media campaigns, community outreach, alternative events, and peer education components in which student-athletes and other students receive training to provide leadership to teammates and classmates in developing policies, raising awareness, and conducting campus prevention programs. Since 1991, 128 CHOICES awards have been made to colleges and universities. These projects, designed by campus collaborators, add impact through high visibility participants and venues. Coordinators will share information about how they developed these unique prevention collaborations between athletics and other campus departments, and how they are applying current prevention theory and promising practices to integrate student-athletes into the prevention program for the larger student body. Participants will have an opportunity for discussion with these experienced athletics collaborators, and sharing from the audience will be a welcomed and added benefit.

Learning Objectives

Participants will be able to identify the potential role of athletics and student-athletes in campus alcohol abuse prevention efforts.
Participants will understand the purpose of the CHOICES grant and the process to apply for the grant.
Participants will be able to identify strategies to build a partnership with athletics from three current CHOICES project coordinators.

Biographical Sketch

Mary Wilfert, assistant director in NCAA Education Services, has administered the NCAA drug-education and drug-testing programs for four years. Ms. Wilfert has worked in the health education field for over 20 years, planning, implementing, and evaluating prevention programs to promote positive environments and empower individuals to make informed choices for lifelong health and success.

Copresenters

Lisa Broek has over 18 years of health promotion experience in higher education. Her master’s degree is in education with a specialty in health promotion. She is a certified health education specialist. Currently Ms. Broek serves as the associate director of health services at Macalester College. She is the Minnesota regional coordinator for The Network.
Betsy Foy is in her seventh year at Washington University Student Health and Counseling Center, where she is assistant director and the substance abuse specialist. Ms. Foy serves on the American College Health Association’s Alcohol, Tobacco, and Other Drug Task Force and is a consulting editor for the Journal of American College Health.
Kathleen J. Roach is currently the executive director at Northwest Hennepin Human Services Council. She also is a consultant to Augsburg College Counseling and Health Promotion Program and has developed and implemented the Student Athlete Mentor (SAM) program, now in its seventh year. Ms. Roach has over 15 years of experience in college health and peer education development.

WS-17 On the Cutting Edge of Prevention: Continuing Care for the Recovering College Student

Kitty S. Harris

Center for the Study of Addiction, Texas Tech University

Abstract

Heavy drinking is culturally embedded in the transition to young adulthood and in the college experience in particular. Many students who were previously nondrinkers or moderate drinkers are induced to take up the habit of heavy drinking while at college. This culture of drinking which can be problematic for nonrecovering college students is an even more difficult environment for young adults in recovery from addictive disorders. Higher education must begin to acknowledge the presence of recovering students on college campuses. It also is critical that higher education realize that current student and administrative attitudes surrounding alcohol use often make it difficult for recovering students to be successful in achieving their educational goals. During this workshop, the developmental systems theory will be identified and discussed as the theoretical basis for a model Collegiate Recovery Community. Through the creation of social and academic networks within the collegiate environment, recovering students can maintain long-term sobriety. Preliminary data indicate continuing care programming in higher education is effective in preventing relapse among participants. Through careful examination of an existing program, the Collegiate Recovery Community at Texas Tech University, this workshop will address specific theoretical assumptions contained in the program philosophy, prevention and continuing care strategies derived from the theoretical framework, and program effectiveness and future program development through analysis of student narrative.

Learning Objectives

Participants will be able to describe the theoretical framework used to create continuing care and relapse prevention planning for recovering students in higher education.
Participants will be able to explain how program components work as a functioning system to create effective social networks in which recovering students prosper.
Participants will be able to assess the readiness of a college campuses for implementation of continuing care and prevention planning programs for recovering students.

Biographical Sketch

Kitty Harris is the director of the Center for the Study of Addiction at Texas Tech University. Dr. Harris has been on the faculty of Texas Tech University since 1988. Dr. Harris received her PhD in human development and family studies from Texas Tech University in 1983.

Copresenter

Amanda K. Baker is currently a graduate student in human development and family studies at Texas Tech University. Additionally, she serves as the coordinator of external relations for the Center for the Study of Addiction at Texas Tech.

WS-18 Projects Culture Change and Empowerment: Researching the Small-Group Model Norms-Challenging Intervention

Jeanne M. Far

Washington State University

Abstract

This workshop will be an interactive, skill-building demonstration of the research-based Small Groups Norms-Challenging Model (SGNM) intervention. The presenters developed SGNM, based on social norms theory, in 1988-89 at Washington State University (WSU). The presenters piloted SGNM in 1991-92, and replicated their research in 1995-96. As 1998 and 2000 U.S. Department of Education grantees and 2000 Model Programs awardees, the presenters implemented Projects Culture Change and Empowerment at WSU to further research and refine the SGNM. It has been applied effectively with students in classrooms, student-athletes, and students living in fraternities, sororities, and residence halls, documenting significant decreases in alcohol abuse and increases in accurate perceptions of alcohol-use attitude and behavior norms in each of these settings as well as the whole campus. SGNM seems particularly applicable to high-consuming groups such as students living in fraternities and sororities or groups with strong group identities. The intervention provides an intensive, focused, interactive program facilitated by a respected group leader, making the norms correction message more credible and believable to group members. A training manual containing detailed instructions, an intervention script, presentation overheads, and valid, reliable surveys have been developed. The SGNM is now being applied to other areas, such as tobacco and sexual assault prevention, and support for social justice/diversity issues.

Learning Objectives

Participants will learn how to design and implement the small group norms-challenging intervention to deliver accurate alcohol-use attitude and other behavior norms data to students on their respective campuses.
Participants will learn how to adapt the intervention for use in a variety of settings, including fraternities, sororities, residence halls, classrooms, athletic teams, and discussion groups.
Participants will learn some of the more frequently asked questions and suggested responses that arise during the course of the intervention.

Biographical Sketch

Jeanne Far has worked in prevention research since 1988. She is director of Project Empowerment, funded by the U. S. Department of Education, and in private practice is a clinician/consultant. The Small Groups Norms-Challenging Model received a National Model Program Award in 2000 from the U.S. Department of Education.

Copresenter

John Miller is codirector of Project Empowerment at WSU. Mr. Miller is a certified alcohol/drug counselor and clinical supervisor. He codeveloped and coresearched the SGNM, has coauthored articles and a training manual, and delivered numerous presentations and trainings on the SGNM and social norms theory.

WS-19 Planning for Success: Incorporating Evidence-Based Approaches into Your Current Prevention Efforts (Part 1)

Jerry Anderson

Higher Education Center for Alcohol and Other Drug Prevention

Abstract

As resources for campus alcohol prevention efforts decline, staff are being asked to accomplish more with less. Now, more than ever, it is extremely important to focus on the most practical and proven solutions available to colleges and communities. However, identifying, implementing, and evaluating these activities is often a difficult and expensive task. This two-part session will provide an overview of recommended evidence-based approaches. Participants will conduct an inventory of activities that will show where their prevention programs currently are and where their efforts should be focused. Learn whether or not you are developing, implementing, and testing practical and feasible solutions to combat high-risk alcohol use. New information about resources for implementing, and evaluating promising approaches will be provided. Learn how colleges who wish to design and test the effectiveness of interventions on their campuses can apply for and rapidly receive research awards from the National Institute on Alcohol Abuse and Alcoholism (NIAAA).

Learning Objectives

Participants will develop an inventory of current prevention efforts and focus future activities on effective, evidence-based strategies.
Participants will develop a comprehensive, detailed action plan to guide future prevention activities.
Participants will learn the process for creating a competitive application in response to the NIAAA program announcement.

Biographical Sketch

Jerry Anderson is the statewide initiatives coordinator for the Center. Mr. Anderson assists in the development of Center collaborations with campus, state government, and community officials to start and sustain statewide campus and community prevention initiatives.

Copresenters

Roger Hartman is a public health analyst with NIAAA. He was a senior health policy analyst for the Office of the Assistant Secretary of Defense (Health Affairs/ TRICARE Management Activity). From 1985 – 1995, Mr. Hartman headed the Treatment and Rehabilitation Branch, U.S. Navy Drug and Alcohol Abuse Program. He served on active duty, U.S. Navy, from 1969 – 1977, and retired as a Commander, U.S. Naval Reserve in 1990. He holds a BA degree from the University of Rochester and a masters degree from Georgetown University.
Robyn Priest is the senior training and technical assistance specialist at the Center, and assists change agents from institutions of higher education across the nation in implementing environmental strategies on campus and in the community by responding to technical assistance requests from the field, by leading training events, and providing training-related technical assistance. Ms. Priest has a masters degree in counseling psychology. She is an elected member of the directorate body of the national commission for Alcohol and Other Drug Issues (Commission XVIII) of the American College Personnel Association (ACPA).

WS-20 Combating Social Norms Cynicism with Interactive Technology

Carolyn C. Cox

Texas A&M University

Abstract

Providing normative feedback is a critical ingredient of the social norms approach. Alcohol and drug education programs at Texas A&M University has successfully incorporated interactive technology to provide social norms information in educational programs. Meeting Net software afforded this opportunity with wireless keypads combined with an immediate feedback response system. To make social norms personally relevant on a campus of 46,000 students, Meeting Net was adapted for various student groups including first year students, Greek Life students, and residence hall students. A program utilizing the software was presented to over 80 percent of the incoming freshmen class of 2002 totaling 5,440 at a supplemental orientation event. Students were polled on personal perception and behavior. By allowing students to see immediate feedback of how their peers answered the various questions, they were able to observe how their answers corresponded with the Core Survey information. The data collected matched survey data with an error of plus or minus 3 percent. Students were able to witness the disparity between perception and behavior, challenging current assumptions. Prior to incorporating Meeting Net software, students commonly challenged the Core Survey data. The software helps validate the results of the Core Survey, thus allowing students to realize that the perception of alcohol and other drug use is higher than actual use.

Learning Objectives

Participants will understand ways that technology can be used in social norms campaigns.
Participants will learn how to create social norms programs for specific organizations and campus subcultures.

Biographical Sketch

Carolyn Cox serves as the coordinator for first year programs in alcohol and drug education programs at Texas A&M University. She received her master’s degree from Vanderbilt University and is currently pursuing a PhD in leadership development from Texas A&M University.

Copresenter

Jennifer Ford. Please see page 66.

WS-21 Where’s the PARTY? An Environmental Approach to Addressing High-Risk Drinking and Disorderly Behavior in Campus Neighborhoods

Tracy T. Bachman

University of Delaware

Abstract

This session focuses on several strategies to reduce the negative impact of off-campus parties and improve the quality of life for both students and residents in college town neighborhoods. Three of the nine campus-community coalitions involved in the Robert Wood Johnson Foundation-funded “A Matter of Degree: The National Effort to Reduce High-Risk Drinking Among College Students” (AMOD) will discuss their innovative approaches to reducing the harm related to high-risk drinking at house parties. Some of the tactics used include educating students on how to host and attend off-campus parties safely and responsibly; strengthening local policies to discourage negative behaviors; targeting party hosts who provide alcohol to minors or maintain disorderly premises; supporting enforcement; working with landlords to strengthen their leases and employ other measures to hold students accountable; and breaking down stereotypes and communication barriers between student renters and long-term residents by examining community expectations. Statistics will be presented that demonstrate the extent of the problems campus-communities face with out-of-control parties, and how the above strategies have improved the quality of life in many neighborhoods.

Learning Objectives

Participants will be able to recognize how high-risk drinking and disorderly behavior at off-campus parties negatively affects the quality of life for students and long-term residents in college communities.
Participants will learn about a variety of strategies that can be used to decrease the disorderly behavior and negative impact of off-campus parties on the community.
Participants will learn how to implement strategies to reduce high-risk drinking and disorderly behavior at off-campus parties and improve communication among students and residents in college communities.

Biographical Sketch

Tracy Bachman. Please see page 69.

Copresenters

Sudi Ceglarek manages the PACE project, a campus-community coalition focused on addressing high-risk drinking issues at the University of Wisconsin, Madison in partnership with the greater Madison community. Specifically, the coalition is involved in developing policies, alternatives, and community and educational initiatives to reduce consequences of high-risk drinking. Sudi earned her bachelor’s and master’s degrees from the University of Michigan in Ann Arbor.
Thomas A. Workman is the associate director of NU Directions, the campus-community coalition at the University of Nebraska, Lincoln. Dr. Workman serves as the coalition’s communications coordinator, organizing media advocacy and public educations campaigns. His research is in the area of the collegiate drinking culture, and he has been actively working in the communications field for the past 20 years.

WS-22 Student Involvement: Partners in Prevention

Drew Hunter

The BACCHUS and GAMMA Peer Education Network

Abstract

NIAAA released their college drinking report broadly citing that 1,400 college students are killed each year in alcohol related fatalities, 500,000 students are unintentionally injured, and more than 70,000 students are victims of sexual assault or date rape as a result of alcohol abuse. In this report, the NIAAA singles out peer educators as a proactive force in fighting alcohol abuse. In addition to the NIAAA report, other research supports peer educators having a positive impact on their campus. A number of studies have clearly established the positive benefits resulting from peer programs. In addition, one critical element that stands out is the concept of “bystanders.” Peer educators can be an active force because most of them take the exact opposite role of the bystander. Not only are most of them role models in their own behaviors and choices, but they tend to be activists in inviting others to join them, while considering it “part of their identity” to confront incorrect information or unhealthy attitudes. BACCHUS has been a strong supporter of student involvement to create solutions to unhealthy risk taking with over 900 campus affiliate groups across the United States. This program will share the core components of creating, implementing, and sustaining peer programs to reduce the abuse of alcohol on campus.

Learning Objectives

Participants will be motivated to implement a new, or strengthen an existing, peer education program based on a review of the literature.
Participants will be able to create or strengthen their own peer education training programs by reviewing other national models of training.
Participants will learn new strategies for recruiting, retaining, advising, and training their peer education group.

Biographical Sketch

Drew Hunter. Please see page 81.

Copresenter

Ann Quinn-Zobeck. Please see page 81.

WS-23 Flashing Your Brights®: Going Beyond Refusal Skill

Otto B. Schultz

Starfish Enterprises, Ltd.

Abstract

Flashing Your Brights (FLASH) is a strategy that capitalizes on opportunities that friends and other peers have to use very brief, informal interventions with the high-risk drinking of their fellow students. The strategy consists of five simple communication tools. In effect, it shows peers how to “flash their brights” at high-risk drinkers in the same way that drivers warn one another with their headlights at night. They don’t take responsibility for the other driver, but they don’t ignore the problem. Any educator can replicate this model with its full curriculum including skits, lectures, and simulations; and complete array of materials including posters, booklets, and more. Surveys of 1,320 students showed immediate short-term effects including increased knowledge and intent to change behavior. A semester-long survey of 190 students with a comparison group, revealed significant changes in students’ perception of social norms, proportion of students ready to act on a fellow student’s drinking problem, and students’ decisions about high-risk drinking. This study showed 27 percent of students moving from precontemplation to contemplation about their drinking decisions. A third survey of 1,417 students revealed significant increases in the number of concerned students intervening with their peers. The ratio of concerned students who acted increased from 55.7 percent in 1999 to 67.4 percent over a two-year period.

Learning Objectives

Participants will be able to list five practical intervention tools that peers can use with high-risk drinking.
Participants will be able to describe the theories and evidence on which the FLASH model is founded.
Participants will be able to describe various methods for effectively presenting the FLASH tools to students.

Biographical Sketch

Otto B. Schultz is a certified alcohol and drug abuse counselor and registered prevention professional. He has been in the substance abuse field for over 25 years. He has led hundreds of substance abuse workshops for students and professionals.

WS-24 Show Me the Money: The Department of Education’s Discretionary Grants Process

Richard Lucey, Jr.

U.S. Department of Education’s Office of Safe and Drug-Free Schools

Abstract

The scarcity of available funds, the limitation of federal resources, and the ever increasing demand for services create an extremely competitive environment for organizations seeking federal government grant money. This session guides participants through the Department of Education’s discretionary grants process, which begins with legislation and appropriation of funds and ends with the monitoring and closing out of funded grants. Participants also will gain a better understanding of various components of the discretionary grants process, including absolute priorities, selection criteria, and the application review process.

Biographical Sketch

Richard Lucey, Jr., please see page 74.

WS-25 Project Community: Environmental Management and Community Building at Washington State University

John A. Miller

Washington State University

Abstract

Project Community: Cougar Alliance for a Safe Environment is a comprehensive prevention project implemented at Washington State University (WSU) during Fall 2001. It combines environmental management and community building strategies designed to reduce problem behaviors that threaten student safety such as illegal and abusive alcohol use, sexual assault and violence, and increase a sense of community by providing increased social and service opportunities for students. Some of the activities implemented to date include increased policy dissemination and enhanced enforcement, social norms marketing and small group social norms work, BASICS, “Up All Night” social events, increased volunteerism and service learning opportunities, values-based leadership training, a Hospitality Resource Alliance, and four community-campus workgroups to improve the safety, serenity, and appearance of neighborhoods near campus. The presentation will provide a brief history and overview of Project Community and a description of the strategic planning process used by workgroups to identify problems and select/develop and implement strategies based on research and current best practices. Activities, outcome indicators, and outcome data gathered to date will be presented and discussed.

Learning Objectives

Participants will be able to describe the application of the environmental management model for comprehensive alcohol and other drug abuse prevention at WSU.
Participants will be able to describe the application of a logic model, including problem identification, strategic planning, and outcome-based evaluation, to specific workgroup activities as well as to the overall comprehensive prevention project.
Participants will be able to discuss an array of Project Community outcome data, including data gathering and analysis strategies, to assess the effectiveness of various activities as well as the overall project.

Biographical Sketch

John Miller. Please see page 91.

WS-26 Planning for Success: Incorporating Evidence Based Approaches into Your Current Prevention Efforts (Part 2)

For a description of this session, see WS-19.

WS-27 Challenging the Norm in Fraternity and Sorority Small Group Interventions

Susan Bruce

Center for Alcohol and Substance Education

Abstract

This session will build on the Small Group Norms-Challenging Model (SGNM) intervention developed at Washington State University (WSU) by examining its success specifically within the fraternity and sorority population. As with social norms marketing, in order to be successful, the SGNM must be adapted to the culture of both the campus and population in which it is being used, while still retaining the integrity of the model. The fraternity and sorority community possesses unique factors and potential roadblocks that must be considered when applying this model, including working with Nationals, fear of spotlighting, data collection, confidentiality, the chapter house environment, or even the lack of a chapter house. This session will discuss these factors as well as strategies for addressing them and working with Greek organizations, including those historically black and multicultural. The successful use of this model for reducing drinking in participating Greek organizations at WSU and the University of Virginia (both U.S. Department of Education grantees) will be described. Evaluation data and potential future directions will be shared.

Learning Objectives

Participants will know how to design and implement the SGNM intervention on their campus, including how to gather data, recruit and train student facilitators, and analyze its effectiveness.
Participants will know what specific considerations and circumstances often exist for fraternity and sorority organizations that are vital to the success of the SGNM intervention.
Participants will know how to develop specific strategies for addressing unique factors and how to successfully apply the model in the fraternity and sorority community.

Biographical Sketch

Susan Bruce is director of the Center for Alcohol and Substance Education at the University of Virginia. She has eight years of experience in collegiate health promotion and has developed nationally recognized substance abuse and sexual assault education programs. She is a facilitator for the Virginia Social Norms Marketing Conference.

Copresenters

Marianne Bonday is assistant director of the Center for Alcohol and Substance Education at the University of Virginia. She is coordinator for the Department of Education grant-funded GEM (Greek Environmental Management) Project. She also advises a peer education organization, directs peer theater, and works on tobacco prevention initiatives at the University of Virginia.
Jeanne Far. Please see page 91.

WS-28 Responding to Celebratory Riots: A Collaborative Approach

Constance S. Boehm

Ohio State University

Abstract

Disruptive events on or near campuses across the country continue to be a part of the campus culture. Research shows that high-risk drinking such as that associated with large, off-campus parties has led to alcohol-related problems, such as sexual assaults, acts of violence, and riots. Some studies have indicated that these riots may be fueled by students who have become very critical of new rules and regulations regarding alcohol consumption on college campuses, by students who are bored and seeking excitement, or by students who want to challenge police. This session features a presentation describing the comprehensive and collaborative approach that the Ohio State University and the Columbus community takes in dealing with these disturbances. The presenter will discuss the establishment of a riot task force, educational initiatives, late night programming, policy and law enforcement, and assessment efforts. Participants will leave this presentation with models for creating a special task force, working with campus and city police, linking with the media, involving students, and surveying student involvement in and opinion about off-campus disturbances.

Learning Objectives

Participants will be able to identify key components in a comprehensive approach to prevent alcohol-fueled disturbances.
Participants will be introduced to specific resources used in a comprehensive approach to disturbances such as letters to parents and area high schools, presidential involvement, task force actions, warnings to students, and student initiatives.
Participants will be introduced to data sources and collection methods to gain information regarding student opinions about and involvement in off-campus disturbances.

Biographical Sketch

Constance S. Boehm is student wellness director at Ohio State University. She has served over 20 years in alcohol and other drug prevention on college and university campuses. Ms. Boehm serves as the Ohio substance abuse network coordinator and project director for OSU in the statewide college initiative to reduce high risk drinking. On the OSU campus, she is convener of the Wellness Collaborative, serves on the Celebratory Riot Task Force, and chairs the Campus and Community Alcohol Coalition.

WS-29 Collaborating for Results: Building Partners in Environmental Change

Joan P. Masters

University of Missouri, Columbia

Abstract

Statewide coalitions are a valuable resource for prevention professionals working on college campuses to network and program collaboratively. Missouri Partners in Prevention (PIP) is a statewide coalition founded in 2000 that is focused on preventing high-risk drinking among Missouri’s college students. After several years as a coalition, members of PIP realized the need for law enforcement and campus judicial officials to be involved in reducing the drinking problem. From this, Missouri Partners in Environmental Change (PIEC) was formed to support college campus and community law enforcement and university judicial efforts. PIEC supports local campus-community coalitions and promotes environmental change strategies through participation in state and national trainings on underage drinking, advocacy regarding state and local alcohol policy, and the creation of networking opportunities. This coalition also partners with state agencies such as Missouri Division of Liquor Control, Missouri Division of Highway Safety, and the Missouri Division of Alcohol and Drug Abuse. This informational and interactive session will share the successes and challenges of building a statewide coalition for law enforcement and campus judicial officers. Topics such as evaluation for accountability, funding and fiscal management, creating partnerships, planning training opportunities, and advocacy efforts will be discussed. This session will highlight specific resources for law enforcement and judicial officials, and also will share successful training opportunities.

Learning Objectives

Participants will identify the importance of law enforcement and judicial officers as partners for reducing underage and high-risk alcohol use among college students.
Participants will articulate and prioritize assessable, effective environmental change strategies that will be useful in their communities.
Participants will be empowered to use statewide coalitions, along with relevant data, to advocate for local and state policy change.

Biographical Sketch

Joan Masters serves as the state coordinator for the Missouri Partners in Prevention Coalition, based at the University of Missouri, Columbia’s Wellness Resource Center. Missouri Partners in Prevention works collaboratively with Partners in Environmental Change. Her leadership positions include serving as a Network regional coordinator for Missouri, Kansas, and Oklahoma, and Missouri State Coordinator for the BACCHUS and GAMMA Peer Education Network.

Copresenter

Lara Sansing serves as the state coordinator for Missouri Partners in Environmental Changes. She is currently completing her master’s degree in public administration.

WS-30 Tobacco Prevention and Cessation Initiatives at Penn State

Linda A. LaSalle

Penn State University

Abstract

In Spring 2003 Penn State received two tobacco settlement grants from the Pennsylvania Department of Health. The grants allowed implementation of a tobacco cessation program and social marketing campaign for undergraduate students. The tobacco cessation program, The Quit and Win Challenge, is a month-long initiative designed to help decrease the number of students at Penn State who smoke cigarettes. Using the transtheoretical model, each participant’s stage of change or “readiness to change” was assessed. Participants were assigned to an intervention specific to their stage of change. Penn State’s tobacco social marketing campaign had three goals: educate students about how the tobacco industry markets their product to young adults, especially to women and people of color; increase awareness about secondary tobacco smoke; and reduce smoking among Penn State students. The campaign was developed by the Undergraduate Student Government’s Health Committee and University Health Services.

Learning Objectives

Participants will learn to describe tobacco and social marketing initiatives used at Penn State.
Participants will be able to identify how stages of change theory was applied to a tobacco cessation initiative for college students.
Participants will learn to develop a social marketing campaign designed to increase awareness about tobacco smoke pollution, the health effects of smoking, and marketing techniques used by the tobacco industry.

Biographical Sketch

Linda LaSalle is a community health educator in Penn State’s University Health Services. She is responsible for community outreach initiatives and social marketing campaigns on alcohol, eating disorders, and tobacco. She currently cochairs Penn State’s campus and community partnership to address high-risk drinking.

Copresenters

Members of Penn State’s Undergraduate Student Government’s Health Committee. These students helped plan the social marketing campaign and one was a “quit coach” for the smoking cessation program. Their names are Benjamin Snyder, Emily Way, Julie Kohley, and Joseph Valdez.

WS-31 Most Valuable Players: Using Social Norms to Target Athletes as a High-Risk Subpopulation

H. Wesley Perkins

Hobart and William Smith Colleges

Abstract

Nationwide survey data have revealed significantly higher rates of heavy drinking among intercollegiate athletes than among other undergraduates. This higher risk pattern also is seen at Hobart and William Smith Colleges. Nevertheless, athletes and the student body at large hold exaggerated perceptions of athlete drinking norms much like AOD norms in general are misperceived in student populations. This workshop presents model strategies designed to identify and reduce harmful misperceptions about student-athlete alcohol norms. This approach simultaneously includes the promotion of more accurate perceptions of positive social behaviors including participation in various forms of community service and academic involvement. Preliminary survey results after the first year of implementation of this U.S. Department of Education supported project demonstrated substantial student-athlete exposure to print and electronic media as well as peer workshops. Statistically significant reductions also were found after one year in the percentage of male and female student-athletes drinking two or more days per week and in several negative consequences due to drinking, including poor academic work, injuries to self and others and memory impairment, and unintended sexual activity.

Learning Objectives

Participants will know the protocol for conducting a Web-based survey of a college subpopulation and be able to conduct their own Web-based survey.
Participants will have an understanding of how to target college subpopulations with social norms print and electronic media and be able to develop their own media.
Participants will understand ways of using peer educators and early intervention strategies to reduce misperceptions among students from a subpopulation at particularly high risk.

Biographical Sketch

H. Wesley Perkins. Please see page 47.

Copresenters

David W. Craig is professor and chair of chemistry and codirector of the award-winning Alcohol Education Project and a Center Associate. He is a leader in the integration of the sciences and use of electronic media resources for social norms marketing prevention campaigns and has promoted these strategies nationally.
David A. Diana is director of alcohol and other drug programs at Hobart and William Smith Colleges. He is responsible for a comprehensive alcohol and other drug education, prevention, and counseling program, providing workshops within the residence halls, campus-wide programming, and training for staff and student resident advisors.

WS-32 ONDCP's National Youth Anti-Drug Media Campaign: Initiatives to Prevent First Use and Stop Occasional Use

Robert Denniston

Office of National Drug Control Policy

Abstract

This workshop will focus on the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign, its current Marijuana Initiative, and the upcoming Early Intervention Initiative. Marijuana is the most widely used illicit drug among America's youth. Twice as many 8th graders today have tried marijuana compared to a decade ago. And despite the growing scientific evidence of the harm it can cause, many kids – as well as parents and other adults – see the drug as benign. But marijuana puts kids at risk. Research shows that youth marijuana use can lead to significant health, social, learning and behavioral problems at a crucial time in kids’ lives, when their young bodies and minds are still developing.

The session will include an overview of the national advertising, research findings that dispel popular myths and misconceptions about marijuana, and free tools that antidrug coalitions can use to alert parents and teens in their community to the risks of youth marijuana use. The session will highlight updated research and key facts about the risks of youth marijuana use, free drug-prevention resources, and information about the Early Intervention Initiative.

In 1998, with bipartisan support, Congress created the National Youth Anti-Drug Media Campaign with the goal of educating and enabling young people to reject illicit drugs. Unprecedented in size and scope, the Media Campaign is a strategically integrated communications effort that combines advertising with public communications outreach to deliver antidrug messages to America's youth, their parents, and other influential adults. Developed from a solid scientific base, this historic effort is supported by television, radio, online and print advertising, earned media outreach, educational materials, Internet Web sites, and partnerships with corporate and nonprofit organizations.

Learning Objectives

Participants will learn about ONDCP’s National Youth Anti-Drug Media Campaign and its efforts to prevent illicit drug use among the nation’s youth.
Participants will be able to identify current research related to marijuana, including its prevalence among young people, and ONDCP’s national initiative to inform parents and teens about the risks related to marijuana use.
Participants will be able to identify marijuana prevention strategies and tools for use on their campuses and in their surrounding communities.

Biographical Sketch

Robert Denniston. Please see page 76

WS-33 Drinking Motives and Intercollegiate Athletes: Implications for Prevention Programs

Matthew P. Martens

University at Albany, SUNY

Abstract

This workshop will encompass three major topic areas. First, the research on intercollegiate athletes and alcohol use will be reviewed, in particular the large-scale national studies that have indicated that intercollegiate athletes consume significantly more alcohol and experience more negative alcohol-related consequences than nonathletes. Second, recent research that has been conducted by the presenter on drinking motives and intercollegiate athletes will be discussed. This portion of the workshop will address the relationship between different types of drinking motives, alcohol consumption, and alcohol-related consequences, as well as how drinking motives might vary between athletes and nonathletes. Particular attention will be paid to preliminary results from ongoing research that indicates the existence of a set of athlete-specific drinking motives. These preliminary results indicate that the athlete-specific motives account for significant amounts of variability in both alcohol consumption and alcohol-related consequences, even after accounting for the effects of demographic variables and general drinking motives. The third major topic area will involve translating the aforementioned findings into practice. This portion of the presentation is designed to be more “hands-on,” and will address unique issues that may have to be addressed when designing prevention programs for intercollegiate athletes, and ways in which the construct of drinking motives can be specifically incorporated into existing alcohol abuse prevention programs.

Learning Objectives

Participants will be able to list four reasons why intercollegiate athletes are more likely than nonathletes to engage in heavy drinking and experience negative alcohol-related consequences.
Participants will be able to describe the relationship between drinking motives and alcohol consumption and negative alcohol-related consequences in both intercollegiate athletes and nonathletes.
Participants will be able to identify ways in which the concepts of drinking motives can be incorporated into alcohol abuse prevention programs for both intercollegiate athletes and nonathletes.

Biographical Sketch

Matthew Martens is an assistant professor of counseling psychology at the University at Albany. Dr. Martens’s research and clinical interests involve substance abuse, sport psychology, and methodology, and he is currently conducting several research projects in these areas.

WS-34 Mentors in Violence Prevention: A Bystander Approach to Prevention and Education

Duane de Four

Mentors in Violence Prevention (MVP) Program

Abstract

The MVP Program, a highly replicable violence prevention and education program, motivates student-athletes and student leaders to play a central role in solving problems that historically have been considered “women’s issues:” rape, battering, and sexual harassment. Utilizing a unique bystander approach to prevention, the MVP Program views student-athletes and student leaders not as potential perpetrators or victims, but as empowered bystanders who can confront abusive peers. MVP sessions are highly interactive and designed to stimulate dialogue among participants. Conference participants will learn about the cutting edge philosophy behind the dramatic success of the MVP Program with groups such as student-athletes, U.S. Marines, as well as with residence life, Greek Organizations, and campus administrators.

Learning Objectives

Participants will be able to identify men’s violence against women as a major social issue.
Participants will be able to assess the potential for the MVP Program to work with their local community.
Participants will be able to articulate the bystander approach to violence prevention.

Biographical Sketch

Duane de Four is a training specialist for the MVP Program and graduate of the University of Utah with a BS in women’s studies. Mr. de Four has worked to end violence since 1995 and has presented to colleges campuses, professional athletic teams, religious groups, high schools, community centers, and the U.S. Marine Corps.

WS-35 Roping the Wind: Evaluating Web-Based Alcohol Education

Tayne Alan DeNeui

University of Minnesota

Abstract

Technology-based alcohol education has evolved from the days of flipcharts to today’s use of CD-ROM and Web-based instruction, both commercially produced and self-designed. This workshop will briefly trace these developments, describe a for-credit alcohol Web class, and present research data regarding its effectiveness. In Fall 2002, a new one-credit Web course aimed at freshman alcohol behaviors was launched at the University of Minnesota, building on an alcohol CD-ROM provided to all students during orientation. Utilizing theories of social norms, public health, and peer education, this course provides 30-40 hours of instruction that fits into students' busy schedules. Behavioral expectations, intervention skills, and practical suggestions for dealing with common situations freshmen face are interwoven into an academic course. First year enrollment doubled from fall to spring based primarily on word of mouth and positive evaluations. The final assignment for the course gave students an option of writing about how concepts from the course related to their own lives or taking a position on the 21 drinking age. Content analysis was performed on the essay responses to determine the type and level of material application and behavior change. Based on the analysis, students were found to be utilizing course concepts in real world situations.

Learning Objectives

Participants will be able to describe the process of developing a Web-based alcohol education course for entering students.
Participants will be able to discuss problems and opportunities of involving undergraduate students in distance learning alcohol education for entering students.
Participants will provide suggestions for integrating realistic college drinking knowledge and expectations into new student alcohol education opportunities.

Biographical Sketch

Tayne DeNeui as a University of Minnesota senior, wrote the first draft of each lesson during his sophomore year, participated in the Web design/editorial process, and is one of the more than 30 students featured in the CD-ROM. He is a political science major and member of a fraternity.

Copresenters

James Rothenberger is a Morse Alumni Distinguished Teaching Instructor of public health at the University of Minnesota, and has taught alcohol and other drug courses to over 60,000 students. He developed the first Web-based ATOD course for preservice teachers and is a former chair of the American College Health Association's ATOD Task Force.
Jeremy Johnson, University of Minnesota Senior, contributed readings and citations, participated in the Web design/editorial process, and also is featured in the CD-ROM.
Emily Lein is a principal information representative in the division of epidemiology in the School of Public Health and is a graduate of the School of Journalism at the University of Minnesota. She is pursuing her master’s degree in scientific and technical communication from the department of rhetoric.
Lynn Faust is a graduate teaching assistant who is pursuing her master’s degree in public health administration. She also is the mother of one of the first students to take the Web-based course described in this session.

WS-36 What’s the Problem With AOD Policies? DFSCA: All Campuses Have Them! All Students Receive!

Mary A. Hill

Texans Standing Tall

Abstract

Science-based research from NIAAA and environmental management indicates enforcement of alcohol and other drugs policies is an effective prevention strategy. A panel consisting of administrator, student, university police, Texas Alcoholic Beverage Commission, and judicial officers will describe their role of accountability and responsibility on a college campus in using policy to create change. The program will examine four major components of a successful policy: development – education- enforcement - prosecution. Additional strategies of working with top-level administration, and judicial officers, and implementing a parental notification and shoulder tapping policy will be discussed by the panel. The outcomes of a successful policy that emphasizes stricter enforcement and prosecution of laws and policies will reduce alcohol use and violence on campus and in the community. Handouts will be given to replicate on campus.

Learning Objectives

Participants will learn qualitative data from student focus groups and how feedback was utilized.
Participants will gain understanding of the role of key stakeholders on campus in policy development, education, enforcement, and prosecution.
Participants will receive skills in developing and organizing judicial think tanks, parental notification, and shoulder tapping to enhance the use of policy to create change.

Biographical Sketch

Mary Hill. Please see page 63.

Copresenters

Kiesha Cornelius is president of SAACS athletic leadership organization at TAMUCC. She has presented for Texans Standing Tall, and Texas Sport Coalition at several state and national conferences in the area of social norming and policy education on college campuses.
Deborah Brown. Please see page ##.
Michael Collins is assistant director of student life at Texas A&M University-College Station. Mr. Collins serves as administrator for judicial, legal, mediation, and crisis response staff and coordinates the university’s compliance with the Clery Act. He also serves as a supervisor for the National Association of Student Judicial Affairs. He has presented at conferences on the topic of parental notification.
Al Luna, Jr., is an agent for TABC in the Headquarters Enforcement Division. Duties include regulating all phases of alcoholic beverage industry and enforcing alcohol code. Mr. Luna has been involved in enforcing underage laws on Texas beaches. He will discuss enforcement and education of shoulder tapping, fake IDs, and laws and policies.

WS-37 A Collaborative Program between Enforcement and Education: The Drug Impaired Training for Educational Professionals

James Dean Kuznieski

National Traffic Highway
Safety Administration

Abstract

Alcohol-related crashes claim more than 16,000 lives and cause more than 500,000 injuries each year, costing society $50.9 billion in 2000. Traffic-related mortality and morbidity rates for the college age population, 18 to 24, exceed the rates for all other age groups and have remained relatively stable. The Drug Impairment Training for Educational Professionals (DITEP) teaches skills to identify outward signs and symptoms of alcohol and other drug impairment and the recommended documentation procedures within an educational environment. Educational professionals can be the first line of defense against high-risk alcohol and other drug use by providing early detection of alcohol or other drug problems and assist students to recognize the need for treatment. This specialized training was derived from the national Drug Evaluation and Classification (DEC) Program, a successful law enforcement procedure used to detect alcohol- and other drug-impaired drivers. The DEC Program was validated in laboratory and field studies conducted at Johns Hopkins University and by the Southern California Research Institute. The DITEP program promotes healthier and greater academically evaluated educational environments. This program helps to unite the skills of law enforcement with educational professionals while promoting student accountability for risky behaviors. This program has been piloted in several educational institutions throughout the nation.

Learning Objectives

Participants will be able to describe the scope of the alcohol and other drug problem in the nation.
Participants will be able to list the seven drug categories that are introduced in the DITEP program.
Participants will be able to discuss how to initiate the DITEP program within the educational system.

Biographical Sketch

James Dean Kuznieski is a senior highway safety specialist with the National Highway Traffic Safety Administration. He is a trained expert and instructor for the DITEP and DEC programs. He oversees national demonstration projects for the Impaired Driving Division.

Co-presenter

Melissa Vittrup is a research scientist with Texas Transportation Institute’s (TTI) Center for Transportation Safety (CTS) in College Station, Texas. Prior to joining TTI, Ms. Vittrup directed the traffic safety law enforcement training programs for the State of Texas under contract to the Texas Department of Transportation (TxDOT). Ms. Vittrup has a masters of science in education from Texas A&M University and bachelors degree in engineering from the University of Alabama. She is currently pursuing a PhD with a dual emphasis in public policy development and human performance.

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